This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Empowering Female Entrepreneurs: Highlights from the SheRunsBusiness Event 2023

FOR IMMEDIATE RELEASE

SELANGOR, 20th Sept 2023 – A powerful gathering of over 50 female entrepreneurs marked the EasyStore SheRunsBusiness Event, showcasing how women-led businesses can thrive using the latest social media and commerce strategies. 

Focused on empowering womenpreneurs, the event offered practical insights to help attendees boost audience engagement and sales through platforms like Instagram and TikTok.

Instagram Short-Form Videos: Crafting Content That Converts

Returning for her second collaboration with EasyStore, content strategist Keret Meraki shared how to purposefully craft Instagram feeds that convert followers into paying customers through brand storytelling. She emphasized Instagram’s potential as a powerful business tool for engagement and conversion.

Keret introduced the concept of organizing your feed around three content pillars:

• Community Building: Content that attracts your target audience.

• Brand Building: Content that builds familiarity, trust, and likability.

• Sales Generation: Content that drives purchases.

She also highlighted four key attributes for effective short-form videos:

1. Grab attention fast: Use powerful hooks like “Secrets,” “How-To,” and “Tips” within the first 2 seconds.

2. Be value-driven: Address your customers’ pain points through relatable stories—“Show, don’t tell.”

3. Keep it dynamic: Use quick cuts, transitions, and CTAs to retain viewer attention.

4. Stay authentic: Consistency in tone and branding helps build trust and stand out in a crowded feed.

The Future of Commerce: TikTok Live

TikTok expert and seasoned e-commerce seller Affira Nor led a highly interactive session on mastering TikTok Live for sales conversions. Her insights catered to both beginners and experienced live streamers.

Key takeaways included:

• Set up your space: Use a 30cm+ ring light, quality microphone, stable internet, and a second device to monitor comments.

• Plan ahead: Organize products and scripts for smoother live presentations.

• Use the 127 Principle:

  • 10% high-demand products

  • 20% high-margin items

  • 70% visually appealing products for comparison and contrast

• Pre-promote your session: Announce your live ahead of time and get your circle to share it for greater reach.

• Offer exclusives: Limited-time promos encourage immediate purchases.

• Engage actively: Use names, respond to comments, and include interactive elements to hold viewers' attention for at least 20 seconds.

These strategies help sellers maximize visibility and drive conversions through engaging live commerce.

Unified Commerce Experience: Boosting Sales Across Channels

Nadia Amir, Partnerships & Community Manager at EasyStore, shared how businesses can align both online and offline experiences to meet modern consumer expectations.

She stressed that the customer journey is now cyclical, requiring businesses to be present across multiple touchpoints—from online marketplaces and social media to physical stores.

EasyStore helps merchants unify their operations through:

• Integration with over 10 sales channels

• Cloud-based Point-of-Sale (POS) system for seamless order management

To enhance customer loyalty, Nadia recommended:

• Unified loyalty programs: Enable customers to earn and redeem points both online and in-store.

• Member apps: Allow access to points, order history, and catalogs anytime.

• Push notifications: Keep customers informed on deals and promotions.

These tactics help businesses increase customer lifetime value and deliver consistent shopping experiences across platforms.

Engagement and Perks

The event encouraged participant interaction through speaker Q&As and networking opportunities. 

Attendees received sponsored gift bags from EasyStore and ShopBack, and a social media contest challenged them to apply what they learned by creating Instagram reels for a chance to win prizes.

Exclusive Perks for Womenpreneurs

To further support female entrepreneurs, EasyStore has introduced several exclusive benefits:

• ShopBack PayLater: EasyStore merchants can now offer 3-month installment payments with a 5% MDR promo rate until 30 September 2023.

• MSME Digital Grant MADANI: Eligible merchants can claim up to RM 5,000 to digitalize their business. Learn more about the grant here.
• #SheRunsBusiness Package: Get free setup fees, 1.5% payment rates with Razer Merchant Services, USD $200 in Meta ad rebates, and discounted EasyStore subscriptions. Contact our team here.

EasyStore's National Commerce Tour 2023

After supporting over 300 SMEs across the West Coast in 2022, EasyStore is expanding its impact through the Commerce Tour 2023, aiming to reach 500 SMEs nationwide.

The tour includes two major campaigns:

• SheRunsBusiness (SRB)

• Supercharge Your Year-End Sales (YES)

These initiatives are designed to help businesses fully capitalize on the year-end shopping season.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.