This blog was updated on 19 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Retailers Can Embrace Unified Commerce This Raya Season with EasyStore

EasyStore recently hosted a successful Pre-Raya Merchant Appreciation Lunch, bringing together merchants and industry experts to explore the latest retail trends and strategies for growing in today’s commerce landscape.

Kickoff: Banking & Financing Insights with UOB Malaysia

The event began with a sharing session by our partner, UOB Malaysia, who offered valuable insights into business banking and financing options tailored for retail businesses. 

Their solutions aim to help merchants scale operations and prepare for peak sales seasons like Ramadan and Raya.

Fireside Chat: Real Retail Talk with Karolina

One of the most engaging moments of the event was a fireside chat featuring EasyStore’s Head of Marketing and Umair Izzati from Karolina, a business known for its traditional Nusantara products.

Here are the key takeaways from their discussion:

1. Be Where Your Customers Are

It’s no longer about choosing the “best” sales platform. Retailers need to be present across all relevant channels because customers expect convenience and flexibility in how they shop.

2. Physical Stores Are Still Relevant

Despite the rise of ecommerce, in-store shopping continues to thrive. Karolina, originally a native online brand, has expanded into physical retail to meet customer demand for in-person experiences.

3. Online-Merge-Offline (OMO) is the Future

Consumers want the convenience of browsing and purchasing online but also crave the instant gratification and experience of in-store shopping. OMO strategies help retailers bridge that gap—delivering a seamless experience across both online and offline touchpoints.

Industry Trends: Insights from EasyStore’s Retail Consultant

A retail consultant from EasyStore shared further insights on the evolving commerce landscape, emphasizing that:

• Retailers should harness the strengths of each platform, from ecommerce marketplaces to physical retail.

• Having a strong presence across multiple sales channels is no longer optional—it’s a necessity.

EasyStore’s Unified Retail Solution

That’s where EasyStore comes in. As a unified commerce platform, EasyStore helps businesses sell across both online and physical stores with ease.

You can centralize operations and manage everything—products, orders, inventory, and customers—from a single backend.

With EasyStore, you can sell through:

• Your own online store

• Shopee, Lazada, TikTok Shop

• Facebook and Instagram

• Referral programs, and more

The platform simplifies multichannel selling, allowing merchants to provide a consistent customer experience while streamlining their operations.

Live Demo & Networking Lunch

The event concluded with a networking lunch, during which attendees experienced a live demo of EasyStore’s latest retail features. Merchants got hands-on exposure to how the unified platform works and how it can be applied to their businesses.

Final Thoughts

The Pre-Raya Merchant Appreciation Lunch was more than just a networking event—it was a platform for retailers to gain valuable insights, connect with peers, and explore tools to future-proof their businesses. 

As retail continues to evolve, EasyStore is committed to supporting merchants through innovation and community.

Stay tuned for more events as we continue to help merchants navigate the dynamic world of unified commerce.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.