This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore October 2021 Product Updates: New Features to Boost Your Year-End Sales

Welcome back to our product update blog!

The year-end shopping season is approaching fast, and it’s a prime opportunity to maximize your revenue before closing out 2021. 

With shopping enthusiasm at its peak, your business needs to be prepared to capture more sales and deliver a seamless customer experience.

This October, we’re introducing new features and enhancements designed to help you succeed during the busiest time of the year. 

Read on to see what’s new!

New Features

1. [Payment] Betterpay: A New Payment Option for Local Sellers

Great news for Malaysian merchants — Betterpay is now integrated with EasyStore! Betterpay is a local payment platform that helps businesses digitize their payment processes quickly and efficiently using the latest payment technology.

It offers built-in support for shopping carts, payment links, e-invoices, and payment forms — all free of charge for customers.

Supported payment methods:

• FPX

• MasterCard/VISA

• E-Wallets: GrabPay, TNG, Boost(MYR only)

Learn how to integrate Betterpay with EasyStore here

2. [Payment] Reduce Cart Abandonment with Payment Category Sorting

This new feature lets you customize how payment methods are displayed at checkout. It enhances the shopping experience by simplifying the payment process and reducing cart abandonment.

You can:

• Create custom titles for payment categories

• Group and categorize payment methods

• Drag and drop to reorder them on the checkout page

Examples of payment gateway categories:

• Credit Card

• E-Wallet

• Online Banking

• Manual Payment

3. [Checkout] Updated Checkout, Status & Repayment Pages

We've improved the design and user experience of the checkout, status, and repayment pages.

The new layout provides clearer transaction details and better guidance for customers throughout the payment process, making the entire checkout journey smoother and more user-friendly.

4. [Admin] Build Stronger Customer Relationships with Custom Attributes

Our new Custom Attributes feature allows you to collect unique, non-personal information about your customers — such as birthdays, anniversaries, favorite colors, or loyalty status.

Use this data to:

• Personalize your marketing

• Create targeted campaigns

• Improve customer retention

You can now set, register, and edit customer attributes in the Admin panel using 3 input types:

• Text

• Date

• Dropdown

Learn how to contact your customers directly from the customer page here

5. [Sales Channel] Simplified Onboarding Flow for Marketplace Sellers

Selling on marketplaces like Shopee or Lazada just got easier. 

Our new onboarding flow includes a step-by-step setup guide and a progress tracker to help you get started smoothly.

Read more about selling on marketplaces with EasyStore here

Enhancements

1. [Apps] Sync Products Faster to 91APP with Bulk Sync

Now you can bulk copy and sync your existing product listings from EasyStore to 91APP in just a few clicks — no need to recreate listings manually.

This update simplifies multichannel selling and saves valuable time.

2. [Reporting] Access More Product Performance Data

You can now view over 20 items per page in your “Sales by Product” and “Product Units Sold” reports. This allows you to:

• Identify top-selling and underperforming products

• Adjust inventory or promotions accordingly

• Make informed decisions during sales seasons

Learn how to view your reports in EasyStore here

3. [Sales Channel] Enhanced Referral Marketing Features

Referral marketing just got better — here’s what’s new:

a. Assign Store Staff as Referrals

Let your staff earn commission by sharing your store or order form with a referral code. Orders placed using their code will be tracked, and commissions will be assigned accordingly.

b. Pending Referral Commission Feature

Set a commission pending period to ensure orders are completed before confirming payouts. This helps prevent fraud and ensures only fulfilled orders are rewarded.

c. Referral Commission Dashboard

Easily track:

• Total confirmed commissions

• Total payouts

• Outstanding commissions

You can also add, edit, or remove payout logs to stay organized.

Learn more about setting up your referral program on EasyStore here

We hope these new features and improvements help you make the most of the year-end sales season. 

Whether it’s streamlining payments, boosting conversion rates, or expanding to more channels — EasyStore is here to help you grow and succeed.

Get started with your end-of-year promotions now and make 2021 your best year yet!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.