This blog was updated on 06 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Feature Highlights: Smart Lead Capture, Product Filters & Sales Channel Enhancements

Keeping up with the fast-paced ecommerce landscape is essential for every growing business. 

Your ability to adapt largely depends on your ecommerce platform’s capabilities—so it’s important to work with a platform that evolves with your needs.

Here’s a look at the latest EasyStore feature updates—focused on improving customer experience, simplifying operations, and helping you grow faster.

New Features

1. [App] Capture More Leads with Smartarget Lucky Wheel

Struggling to grow your email list? 

The Smartarget Lucky Wheel app makes lead generation more engaging by offering rewards in exchange for visitor information.

You can customize up to 16 segments on the wheel with offers such as:

• 10% discount

• Free loyalty credits

• Free samples

• 5% cashback

• Giveaways

• Downloadable content like “Top 10 Dinner Recipes from Italy”

Use this gamified tool to increase visitor engagement and boost your email subscriber count. 

Log into your EasyStore account to try the Smartarget Lucky Wheel.

2. [App] Improve Product Discovery with the Product Filter App

Did you know 70% of visitors will leave your website if they can't find what they’re looking for within 15 seconds?

The Product Filter app helps shoppers narrow their search quickly and easily by filtering products based on attributes like size, color, material, and more.

Key benefits include:

• Advanced and customizable filtering options

• Auto-installation into your store

• Seamless shopper navigation

• Faster search results that drive conversion

Boost your store’s usability and improve your conversion rate with this smart filtering tool.

Feature Enhancements

1. [Sales Channel] Improved Order Sync for Shopee and Lazada

Previously encountered “Variant cannot be found” errors when syncing orders from EasyStore to Shopee or Lazada? That’s now resolved.

With this enhancement, any missing variants during syncing will automatically be created as custom products. 

This ensures seamless order syncing between platforms without causing disruption or data loss.

2. [Sales Channel] Smoother Admin Experience for Facebook Live

Managing your Facebook Live sessions just got easier. 

Here are the key improvements made to enhance your livestream selling workflow:

• Filter function added to the live video list

• Create a control room before linking it to live videos

• Manage and assign products in the control room before going live

• Link Facebook Live videos to any available control room

• Display product variants under a single product using "Announce Product"

• Customize product announcement comments in Facebook Live settings

• Product code in comments is now supported

Explore our full guide to using Facebook Live with EasyStore to get the most out of these updates.

Ready to Elevate Your Ecommerce Experience?

These updates are part of our continued effort to improve EasyStore and support your business growth. 

You don’t need to take any action—the latest features have already been rolled out and your store is now up to date.

Looking to make the most of these tools? Let us know if you’d like help creating onboarding content or visuals to support a new feature announcement.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.