EasyStore Commerce Tour 2025 Hits Kuala Lumpur: Tapping Into the Power of Repeat Sales

KUALA LUMPUR, August 21, 2025 —  After Penang and Johor Bahru, the energy carried on to Kuala Lumpur as EasyStore brought the Commerce Tour 2025 to the heart of Malaysia’s business hub. This time, the spotlight was on a theme every business owner can relate to: “Tap Into the Power of Repeat Sales.”

Why repeat sales? Because in today’s competitive market, growth doesn’t only come from chasing new customers , it comes from keeping the ones you already have. The Kuala Lumpur stop gathered an inspiring mix of entrepreneurs, retail founders, digital enablers, and solution providers, all eager to explore one vital question: How can businesses turn first-time buyers into loyal, repeat customers?

It wasn’t just about theory, every session shared practical tools and proven strategies that attendees could immediately apply to their businesses.

Behind every successful event is a community that believes in the same vision. We’re deeply grateful to our partners - Fiuu, Alliance Bank Malaysia, E3hubs, AMBTY, Ninja Van Malaysia, SUNMI and our wonderful venue host, Universal Serviced Offices (USO), for making it all possible. Their expertise, collaboration, and commitment are what truly power the Commerce Tour, helping us create a stronger ecosystem where Malaysian businesses can grow and thrive.

Financial Agility for Repeat Success with Alliance Bank Malaysia

As Malaysia’s trusted banking partner, Alliance Bank Malaysia understands that healthy cash flow is the lifeline of every business. Fiona Khoo May Yi, Assistant Vice President of Strategic Alliances & Partnership at Alliance Bank Malaysia, highlighted how financial flexibility goes beyond survival. It empowers businesses to serve customers better, restock smarter, and build lasting loyalty in today’s competitive economy.

• Cash Flow Confidence - From daily operations to expansion, managing cash flow effectively is key to keeping customers happy and coming back. Alliance Bank’s tailored financing solutions give SMEs the agility to maintain momentum and seize opportunities without disruption.
• Seamless Digital Onboarding - Get your business current account up and running online, no branch visit required. The hassle-free setup allows entrepreneurs to focus on growth, not paperwork.
• Financing Built for Growth - Whether it’s restocking inventory, funding campaigns, or scaling operations, Alliance Bank offers purposeful funding options designed to support repeat sales and long-term sustainability.

Delivering Loyalty with Ninja Van Malaysia

In today’s digital economy, the customer journey doesn’t end at checkout, it ends at delivery. That final mile is what shapes trust, loyalty, and repeat sales. Daniel Yong, Head of Field Sales – Commercial at Ninja Van Malaysia, shared how Ninja Van, one of Southeast Asia’s leading logistics providers, is helping businesses turn delivery into a powerful tool for customer retention and long-term growth.

• Last-Mile That Creates Repeat Customers - With full nationwide coverage and flexible service levels, Ninja Van helps businesses deliver on promises every time. Reliable fulfillment, plus features like multiple delivery attempts and change-of-delivery options, keeps customers satisfied and coming back. 
• Smart B2B Logistics for Sustainable Growth - Ninja Van powers B2B restocking solutions that optimize cash flow and operations. Strategically placed hubs, efficient bulk routes, and cost-saving models help businesses restock quickly while managing expenses, keeping shelves full without strain.
• Tech-Driven Visibility That Builds Trust - Ninja Van’s technology gives real-time tracking, unified dashboards, and data-driven insights to manage fulfillment smarter. With value-added services like cold-chain logistics, warehousing, and procurement support, ensuring repeat buyers stay loyal.

Unlocking Growth Through Data Analytics with Polaris Net Sdn. Bhd.

In today’s competitive landscape, businesses can’t rely on guesswork or gut feelings. Data is the new engine of growth to turn numbers into insights that help brands anticipate needs, reduce churn, and retain customers. Polaris Net Sdn.Bhd, co-founded by Andrew Ser, is helping businesses unlock smarter decision-making through analytics-driven strategies.

• From Data to Customer Loyalty - Polaris Net makes it possible to track product movement, analyze baskets, and understand customer return behavior. By spotting hidden patterns, businesses can identify what drives repeat purchases and act on it.
• Smarter Decisions, Stronger Retention - Data turns uncertainty into strategy. With Polaris Net, brands replace gut feelings with clear insights, enabling them to improve retention, optimize stock, and serve customers with precision.
• Future-Proofing with Actionable Insights - Polaris Net’s analytics go beyond reporting ,they empower businesses to anticipate trends, reduce risks, and build sustainable growth. Smarter data means smarter business, and ultimately, loyal customers who keep coming back.

Designing Retention: AMBTY’s Playbook for Sustainable Revenue

At the Kuala Lumpur stop of the Commerce Tour, Andrew Anderson, Founder & CEO of AMBTY and Certified Digital Strategist, delivered a powerful masterclass on how financial resilience and marketing strategy go hand in hand to fuel repeat sales. He highlighted how building loyalty isn’t just about acquiring customers, but about crafting systems that sustain revenue over time.

• Retention Is a Financial Strategy - Repeat revenue doesn’t happen by accident — it’s built with intention. Andrew stressed the importance of treating customer retention as a core financial strategy, not just a marketing tactic.
• Emotional Connections Drive Long-Term Value - Storytelling is more than branding, it’s a loyalty tool. By weaving authentic narratives into campaigns, brands create emotional equity that translates into higher customer lifetime value.
• Personalization Boosts Revenue Efficiency - Every touchpoint is an opportunity. Using customer data to time offers, reminders, or loyalty perks not only improves retention but also maximizes marketing spend efficiency — turning limited resources into sustainable returns.

From Fragmented to Seamless: EasyStore’s Unified Commerce Solution

At the heart of Commerce Tour Kuala Lumpur, Yienyee Soh, Chief Relationship Officer of EasyStore, shared how unified commerce is redefining how businesses grow. She emphasized that today’s customer journey isn’t split between online and offline ,it’s one seamless experience.

• One Journey, Many Touchpoints - Customers move fluidly between retail stores, webstores, marketplaces, and social channels. EasyStore helps businesses unify these touchpoints into a single, consistent journey.
• Centralized Data Powers Smarter Decisions - By connecting orders, inventory, and customer data under one platform, businesses gain clarity and control that strengthens loyalty and boosts repeat sales.
• Retention Starts with Consistency - When customers experience the same level of service everywhere, trust is built. That trust is what keeps them coming back, turning first-time buyers into loyal advocates.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.