This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

8 Checkout Page Improvements to Enhance Customer Experience and Drive Conversions

A seamless checkout experience doesn’t just leave a positive impression—it can also boost customer satisfaction and encourage repeat purchases. 

In today’s competitive ecommerce landscape, providing a smooth and convenient checkout flow is essential to standing out and retaining customers.

To help merchants deliver a better shopping experience, we’ve recently rolled out several enhancements to the EasyStore checkout page. 

These updates aim to reduce friction, improve user experience, and ultimately increase your conversion rates.

Let’s explore the 8 latest improvements to your checkout page:

1. "Gateway" Renamed to "More Payment Options"

All third-party payment gateways are now grouped under a new label: "More payment options", and this section has been repositioned to appear last in the list of payment methods. 

This change improves clarity and simplifies the customer’s decision-making process at checkout.

2. Clear Display of All Payment Methods

If you disable auto-grouping in your payment method settings, all available payment methods will now be displayed individually. 

This allows your customers to view all their options at a glance, making selection faster and easier.

3. Error Display for Incomplete Shipping Address

Customers will now receive an error notification if they fail to complete their shipping address—including missing name, email, or phone number. 

This ensures that orders are processed with complete and valid contact details, enabling you to reach out for confirmation or delivery updates.

4. Auto-Fill State Field Based on IP Address

Instead of defaulting to the first state on the list, the system now auto-selects the most accurate state based on the user’s IP address. 

This small but impactful update reduces friction and streamlines the checkout process for your customers.

5. Error Display for Incomplete Contact Information

To prevent customers from getting stuck during the final step of the checkout process, an alert will now appear if required contact fields (name, email, or phone number) are left blank. 

This helps ensure smoother order placement and reduces abandoned checkouts.

6. Authorization for Order Pickup by a Third Party

Customers now have the option to authorize someone else to pick up their order. 

This is particularly useful for gifting, bulk orders, or cases where the purchaser and recipient are not the same person.

7. Auto-Fill Pickup Information for Logged-In Customers

For returning or logged-in customers, pickup details—including name, email, and phone number—are now automatically filled in when they select the pickup option. 

This reduces repetitive tasks and improves convenience.

8. Flexible Date/Time Picker Without Hour Restrictions

Our improved Date/Time Picker allows pickup customers to select from available time slots within your business hours—without being limited by previous time restrictions. 

This gives customers more flexibility while still aligning with your operational schedule.

Conclusion

Online shoppers value convenience, especially at checkout. 

With these latest updates, your customers can enjoy a smoother, faster, and more user-friendly checkout experience—ultimately helping you boost conversions and satisfaction.

At EasyStore, we’re constantly gathering feedback to make improvements that matter. 

Let us know what you think—we’re always listening.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.