This blog was updated on 07 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Escape the Price War: Build a Brand That Sells Beyond Discounts

It’s common to see similar product listings across online marketplaces, where shoppers can quickly compare and filter for the best deals. This convenience is exactly what attracts millions of users—and what makes marketplaces appealing to sellers, too.

But this is also where the price war begins.

Are you constantly lowering your prices to compete?

Are you checking your competitors’ listings just to undercut them?

If your answer is yes, you're already caught in the price war trap. It drains your profits and demands more time monitoring the competition, leaving you stuck in a cycle that’s hard to escape.

Let’s break it down—and discover how to rise above it for good.

3 Main Reasons You’re Trapped in a Price War

1. Oversaturated Markets

Too many sellers offer the same or similar products.

2. Marketplace Pressure

Marketplaces push prices lower to keep shoppers happy, not necessarily the sellers.

3. Short-Term Thinking

Sellers often focus on hitting sales targets without considering long-term profitability.

For example, your product appears among dozens of similar listings when someone searches a keyword. It becomes almost impossible to stand out unless your price is the lowest.

And here’s the reality: customers on a marketplace aren’t really your customers. They remember the platform they bought from—not your brand name. That makes it difficult to build repeat business or brand loyalty.

How Do You Win a Price War?

The answer: you don’t. You avoid it altogether.

Instead of racing to the bottom with discounts, you should focus on building a brand that customers recognize, trust, and are willing to pay more for.

Why Should You Build a Brand?

Even if you're selling exclusively on marketplaces, branding still matters. When faced with similar products, customers tend to choose based on:

• Price

• Reviews

• Brand recognition

And the strongest differentiator among them? Branding.

Why branding works:

• Shoppers are more likely to buy from brands they recognize.

• Branded businesses are seen as more credible and reliable.

• Brands can charge more because customers trust the perceived value.

Have you ever paid more for the same product just because it had a reputable brand? That’s the power of branding—and you can tap into it too.

Start Building Your Brand with a Website

Your marketplace store is just one channel. With your own website, you can:

• Rank higher on Google and generate free organic traffic

• Control how your brand is presented

• Convert one-time buyers into repeat customers

Your own store = Better SEO

Every product you publish and every blog you write contributes to your Google presence. Your website becomes a long-term asset that helps people find your brand again and again.

Create a Branded Experience with EasyStore

Branding is all about personalization. When you build your online store with EasyStore, you control every touchpoint in your customer’s journey.

Then:

Marketplace → First purchase → End of journey

Now:

Marketplace → First purchase → Customer details stored in EasyStore → Receive news/promotions → Repeat purchase → Refer your brand to others

Even if a customer visits your website without buying, you can retarget them later through ads or social media to bring them back.

Tell Your Story, Build Trust

People connect with stories—not just products.

With your own store, you can:

• Write a compelling About Us page

• Share product stories through blogs

• Help customers learn and share your brand organically

This builds trust and encourages word-of-mouth growth.

Design the Look and Feel of Your Store

Your storefront's appearance matters. With EasyStore, you can:

• Choose from 40+ free templates

• Customize the layout to match your brand identity

• Use your own custom domain name to establish credibility

Your domain becomes your digital home—memorable and uniquely yours.

Deliver the Shopping Experience You Want

From product discovery to repeat purchases, EasyStore helps you craft a seamless experience:

• Smooth checkout flow

• Flexible promotions (discounts, vouchers, gifts, reward credits)

• 40+ integrated payment gateways

• Shipping options tailored to your customers

You’re not just selling products—you’re building relationships.

Improve Customer Retention and Take Control

By connecting your marketplace accounts to EasyStore, you can:

• Collect and store customer data

• Manage all sales channels in one place

• Launch targeted campaigns with a single click

Now you control your store, your data, and your brand.

Turn marketplace shoppers into your own customers—and grow beyond the platform.

Final Thoughts

Online marketplaces are great for visibility, but they don’t help your brand stand out.

With your own branded store powered by EasyStore, you can scale across multiple channels, build loyalty, and stop competing on price.

Stop playing by someone else’s rules.

Start building a brand that’s truly yours.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.