This blog was updated on 24 March 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Discount Strategies to Attract Malaysian Online Shoppers

Malaysians love a good deal. Whether it’s "Got discount?" or "Got free gift?", shoppers are always on the lookout for the best value. While offering discounts might seem like a cost burden for sellers, it can actually be a powerful strategy to attract customers and boost sales.

Here are five effective discount strategies to draw more online shoppers to your store.

1. Offer Free Shipping

Studies show that free shipping significantly increases conversion rates. Shoppers are more likely to complete a purchase when they see no additional shipping costs at checkout.

How to apply this strategy without hurting profits?

• Offer free shipping for orders above a certain amount (e.g., Free shipping for orders over RM100)

• Include shipping costs in the product price

• Partner with logistics providers for discounted shipping rates

2. Slash Out the Retail Price

A classic pricing strategy—displaying the original price slashed out with a lower selling price. This creates a sense of urgency and perceived savings for customers.

Example:

• Original Price: RM100 (slashed out)

• Now: RM50

Shoppers love visual confirmation that they are getting a great deal. However, ensure the original price is fair—Malaysian shoppers compare prices before making a purchase.

3. Include a Free Gift with Purchase

Customers love freebies. A small free gift can boost sales and build brand loyalty.

Examples:

• Buy shoes, get a free pair of socks

• Buy perfume, get a free fragrance sample

• Buy 3 items, get 1 free

Free gifts increase perceived value and encourage repeat purchases.

4. Give Away Promo Codes

Promo codes are an interactive way to engage customers. With EasyStore’s voucher code generator, you can create and customize promo codes for different campaigns.

How to use promo codes effectively?

• Share exclusive codes with social media followers

• Send special codes to email subscribers

• Reward loyal customers with personalized discounts

• Create a contest where customers need to use a promo code to participate

5. Special Membership Pricing

Loyal customers deserve rewards. By offering exclusive discounts to members, you encourage repeat purchases and build a strong customer base.

Examples:

• Members-only discount (e.g., 10% off all purchases)

• Reward points for every RM1 spent

• Buy 5, get the 6th item free

• Early access to sales and promotions

With EasyStore, you can easily assign customers to different groups and set specific discounts for them. Once logged in, members automatically see their discounted prices.

Offering discounts is a great way to attract and retain customers, but it’s important to balance promotions without sacrificing profit margins. Use these strategies smartly to drive more traffic and increase sales for your online store.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.