This blog was updated on 06 May 2025, for more information connect with our team: https://www.easystore.co/contact

How RC Deaf Missions Malaysia Achieved a 400% Sales Boost During MCO

For nearly a decade, RC Deaf Missions Malaysia has been actively involved in the food and beverage industry as well as in handmade merchandise. 

More importantly, the organization has been committed to providing career opportunities for the Deaf community, empowering individuals by challenging perceptions and proving that Deaf persons are capable of thriving in business.

However, in 2020, the COVID-19 pandemic posed a serious threat to their operations. 

The business, which previously relied heavily on walk-in customers, was suddenly left without a stable source of income due to movement restrictions.

Turning Point: Embracing Ecommerce

In 2021, RC Deaf Missions Malaysia decided to pivot. They focused entirely on building an online presence. 

With a small but determined team, the organization partnered with EasyStore to launch a user-friendly ecommerce website—accessible for shoppers and manageable by staff.

With EasyStore, RC Deaf Missions Malaysia successfully:

• Streamlined digital transactions, making the buying process easier for customers

• Launched a fully functional online store within just one week

• Achieved 5-figure sales within months of going online

The Challenges

When the pandemic struck in March 2020, the impact was immediate. 

Customers could no longer visit their physical location, and the team had not yet explored ecommerce. After 15 years in business, going digital was uncharted territory.

Key challenges included:

Reliance on Walk-ins

Their primary income source—dine-in customers—was halted entirely. With dine-in prohibited, sales plummeted.

Lack of Technical Expertise

The team had no prior experience in setting up or managing an online store and faced constraints in terms of budget and IT knowledge.

“When we don’t have dine-ins, when we don’t have enough online orders, the eventual outcome could be shutting down operations. And the beauty of what we’ve built here—empowering Deaf people—would be lost.”— Agnes Peter, Co-founder of RC Deaf Missions Malaysia

The Solution: Going Digital with EasyStore

Thanks to support from World of Buzz and the capabilities of EasyStore, RC Deaf Missions Malaysia was able to quickly launch its ecommerce presence, including a fully functional website and WhatsApp Order Form.

Launched on 7 May, their online store began offering a variety of products—from food and beverages to handmade merchandise. 

What once was a local store in Petaling Jaya now serves customers across Malaysia.

Why EasyStore worked for them:

Fast Setup

Their online store was up and running within three days, complete with payment and logistics solutions.

Effortless Inventory & Order Management

With automated inventory syncing and sales tracking, managing orders became simple. 

EasyStore’s mobile app also sends real-time alerts for new orders and low inventory.

Mobile-Optimized Shopping Experience

Their site is mobile-friendly, making it easy for customers to shop on the go—especially returning buyers.

The Results

• 400% increase in sales within the first month

• 12,000+ followers gained across social media platforms

• Nationwide reach beyond Klang Valley, expanding from a single physical store

Customers quickly embraced features like click-and-collect and cashierless checkout, which eliminated the need for manual order-taking. 

This convenience helped drive repeat purchases and significant growth in online orders.

RC Deaf Missions Malaysia has not only survived a major crisis but emerged stronger, with a scalable online business model and a growing national presence.

Support Local, Empower the Community

Discover more about RC Deaf Missions Malaysia and shop their products here:

Website: https://rcdeafmissionsmalaysia.easy.co/

Instagram: www.instagram.com/rcdeafmissions

Facebook: www.facebook.com/rcdeafmissionsmalaysia

Make Customers Love Buying From You

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Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.