This blog was updated on 22 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Boost Sales with EasyStore's New Referral Marketing Program

Available for Business Plan users only.

The Ecommerce space is more competitive than ever. A well-designed store and multichannel selling alone aren't enough to stand out. One powerful growth tactic that’s often overlooked? Referral marketing.

What is Referral Marketing?

Referral marketing—also known as word-of-mouth marketing—is a strategy where existing customers recommend your products or services to others. These referrals could come from friends, family, influencers, or even your own staff.

According to Nielsen, 92% of consumers trust referrals from people they know, and customers referred by friends are 4 times more likely to make a purchase.

Why does this strategy work so well?

• Trust: People trust real opinions more than advertisements.

• Reach: Your existing customers become advocates, expanding your brand's exposure.

• Retention: Referred customers often stay longer and are more engaged.

EasyStore’s Referral Marketing Program

Launched in April 2020, EasyStore's Referral Marketing Program helps merchants tap into word-of-mouth growth with powerful automation tools and commission tracking features.

1. Generate Referral Links Instantly

In just seconds, you can generate a unique referral link using only three key details: referral code, name, and email address. This link can be shared across social platforms, email, or directly with potential customers.

New: Motivate Staff with Commission Rewards

Your team can now become brand ambassadors. Assign referral codes to staff members, and they’ll earn commissions for each successful sale made through their link.

2. Flexible Commission Settings for Different Referral Groups

Not all referrals are the same. Whether it’s agents, influencers, friends, or staff—you can assign custom commission structures (percentage or fixed amount) for each group.

To ensure profitability, you can:

• Set a minimum purchase amount for commissions to apply.

• Track all commissions on a centralized referral page for easy performance evaluation.

New: Commission Pending Period

Set a pending period to accommodate refund policies (e.g., 14 days). This ensures you only pay commissions for confirmed, non-refunded orders. If no delay is required, set it to “0” days.

3. Automated Commission Calculation & Refund Handling

Every order placed via a referral link is tracked and commissions are calculated automatically. You can view referral sales data directly in the Orders and Referral Settings pages.

If an order is refunded, the associated commission will be automatically removed—keeping your financial records accurate.

New: Track Unpaid Commissions and Payout Records

Stay on top of referral payouts with a full breakdown:

• View confirmed commissions

• Track total payouts and pending balances

• Manage payout logs (add/edit/delete) directly from your dashboard

4. Analyze Referral Performance

You can now export referral reports from the Admin Panel and analyze commission earnings per individual. Filter by name, review sales impact, and pay commissions efficiently.

New: Enhanced Reporting Dashboard

Compare performance across referrals at a glance with a detailed report showing total sales and commissions earned.

5. Send Automated Commission Notifications

Keep your referrals engaged. Every time a sale is made via their link, the system will send an automated commission notification email to inform them of their earnings.

Final Thoughts

Turn your customers, fans, and staff into brand advocates with EasyStore’s Referral Marketing Program. Not only does it drive more traffic and boost trust, but it also rewards those who help grow your business.

Start building your referral army today and get the most out of every satisfied customer.

👉 Learn how to set up Referral Marketing in EasyStore or get started with a free account.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.