This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How ADNAA Scaled to 6-Figure Monthly Sales by Streamlining Operations

ADNAA is a Malaysian clothing brand specializing in traditional attire, primarily Baju Melayu, with plans to expand into women’s and children’s traditional wear. Since its founding in 2016, ADNAA has opened physical stores in Kuala Lumpur and Terengganu.

However, the journey to success wasn’t easy. Located away from high-traffic commercial areas, ADNAA had to rely heavily on Facebook and Instagram advertising to drive awareness and sales. This strategy brought results—but also new operational challenges that slowed their growth.

Key Challenges

1. Overwhelmed by Manual Inquiries and Orders

Their ad campaigns generated up to 300 daily messages via Instagram and WhatsApp. Staff spent most of their time replying to inquiries, but many conversations did not convert into sales.

Order tracking through these channels became chaotic. It was difficult to verify who had placed an order, who had paid, and who hadn’t. Manually confirming bank transfers also consumed a significant amount of time, delaying order fulfillment and limiting their ability to focus on growth.

2. Difficulty Managing Multiple Sales Channels

To reach a wider audience, ADNAA expanded to several platforms including Instagram, Facebook, Shopee, and their physical stores. But managing product listings and orders on each channel required more staff and additional effort.

3. Inventory Inconsistencies

Handling inventory across multiple sales channels proved complex. They had to implement extra processes to ensure accurate stock updates, which increased workload and risk of human error.

Despite increasing ad spend, these operational inefficiencies created a bottleneck that prevented the business from scaling effectively.

The Turning Point: Adopting EasyStore

To overcome these challenges, ADNAA needed a centralized system that could streamline their order and inventory management—and they found that in EasyStore.

A Centralized and Efficient Order Process

ADNAA launched its own brand ecommerce website using EasyStore.

Rather than funneling inquiries through messaging apps, they redirected ad traffic to their online store. This allowed potential customers to:

• Browse products independently

• Place orders directly on the site

• Make secure payments via an integrated payment gateway

Orders were automatically recorded in a central system, which sped up processing and eliminated the need for manual payment verification.

Unified Back Office Management

With EasyStore, ADNAA was able to manage orders from all channels—including Shopee, Instagram Shop, in-store purchases, and more—from a single dashboard.

They no longer had to log in to each platform separately to manage product listings or check stock levels. Inventory and order data were synced in real-time, enabling better efficiency and accuracy.

The Results

• 180% increase in revenue

• Fewer operational errors

• Higher customer satisfaction and loyalty

By centralizing their operations and improving the shopping experience, ADNAA unlocked a new level of business scalability. Customers can now discover ADNAA online, book fittings at their physical stores, and repurchase products seamlessly through online channels.

“It is important for us to track all the data in one system, and EasyStore does it for us. We are able to provide a more personalized experience to customers regardless if they make the purchase in-store or online.”– Azlan Adas, General Manager of ADNAA

EasyStore’s all-in-one solution empowered ADNAA to grow its multi-channel business, streamline operations, and ultimately achieve 6-figure monthly sales.

Want to grow your business like ADNAA? Start implementing EasyStore today. 

Make Customers Love Buying From You

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Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.