This blog was updated on 30 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Boost Sales with FavePay: Embrace Omnichannel Commerce in Southeast Asia

The internet economy in Southeast Asia is booming. 

Out of a population of 580 million, 400 million are now online. 

According to Bain & Company, the region's internet economy is projected to grow from US$105 billion in 2020 to US$309 billion by 2025.

While e-commerce continues to thrive, brick-and-mortar retail is still essential. 

Consumers increasingly toggle between online and offline channels—researching online before visiting physical stores and vice versa. 

They value both the convenience of home delivery and the in-store experience of trying and verifying products before purchase.

What ties these touchpoints together is engagement. 

Today’s shoppers expect real-time communication across every channel—be it your website, social media, messaging apps, or marketplaces. 

This omnichannel presence not only humanizes your brand but also allows you to better understand customer behavior and preferences.

That’s where an omnichannel strategy—a seamless experience across physical and digital channels—becomes crucial. 

And with the rise of innovative fintech platforms, there are now better tools than ever to help your business deliver that unified experience.

Introducing FavePay – More Than Just a Payment Option

Fave, Southeast Asia’s fast-growing fintech platform, was recently acquired by Pine Labs, one of Asia’s leading merchant commerce platforms. 

Together, they are bringing powerful new tools that help businesses offer seamless, omnichannel shopping experiences. 

Here’s what’s new:

1. Buy Now, Pay Later (BNPL) with FavePay

The demand for alternative payments has surged post-pandemic, especially among Gen Z and millennial shoppers. 

Enter FavePay Later—a BNPL service that allows customers to split purchases into 3 interest-free payments.

For merchants, this can increase the average transaction value by up to 30%, making higher-ticket items more accessible to customers.

2. Retain Customers with Cashback

Acquiring new customers is great, but retaining them is even better. 

With Cashback, FavePay merchants have seen up to 70% return rates.

Now, merchants can retarget both online and offline customers using a unified system—particularly valuable in uncertain times.

3. Increase Advance Revenue with Stored-Value Cards

Fave makes it easy for merchants to offer eCards, allowing customers to prepay and redeem their balance over the next six months. 

These can also be used as gift cards, helping expand your customer base.

This model increases purchase frequency, as customers are more likely to return to use their stored credit.

4. Accept Payments from 7 Million Users

FavePay allows merchants to accept payments from multiple sources—banks, e-wallets, and more—at low processing costs. 

Best of all, you’ll tap into Fave’s 7 million active users across Southeast Asia.

Embrace Omnichannel for the Future

The future of commerce lies in unifying your online and offline customer experiences. 

By leveraging FavePay’s tools—BNPL, cashback, stored-value cards, and integrated payment solutions—you can build stronger connections with your customers, drive loyalty, and boost overall sales.

Now is the time to future-proof your business with an omnichannel approach.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.