Infographic: 10 Digital Marketing Trends to Watch in 2018

This blog was updated on 15 April 2025, for more information connect with our team: https://www.easystore.co/contact 

10 Digital Marketing Trends You Should Know (2018 Edition)

Digital marketing is constantly evolving, and staying ahead means keeping an eye on key trends that shape how brands connect with their audiences. 

Here are 10 must-know digital marketing trends from 2018 that set the stage for modern online strategies:

1. Mobile Dominates Ad Spend

By 2019, mobile was expected to account for 72% of total digital ad spending.(Source: eMarketer)

2. Fewer Organic Results on Google

The number of organic search results on Google has dropped from 10 to 8.5 on average.(Source: Searchmetrics)

3. Long-Form Content Wins

The average length of content ranking on Google’s first page is 1,890 words.(Source: Backlinko)

4. Best Time to Send Emails

Emails sent between 4 PM and 8 PM tend to perform best in terms of open rates.(Source: Experian, Marketing Charts)

5. Email Segmentation Boosts Open Rates

Segmented email campaigns achieve a 14.32% higher open rate than non-segmented ones.(Source: Mailchimp)

6. Mobile Conversions Are Rising

Although improving, mobile conversion rates still trail behind desktop and tablet.(Source: Monetate, Smart Insights)

7. Videos Drive Higher Conversions

Websites that use videos see an average conversion rate of 4.8%, compared to 2.9% for those without.(Source: Adélie Studios)

8. Content Creation is Key for SEO

72% of marketers worldwide said that creating relevant content is the most effective SEO tactic.(Source: MarketingProfs)

9. Content Marketing is More Cost-Effective

Content marketing costs 62% less than traditional marketing and generates 3 times more leads.(Source: Demand Metric)

10. Infographics Lead in Social Engagement

Infographics are liked and shared on social media 3X more than any other type of content.(Source: Mass Planner)

Article credits to Exabytes SG 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.