EEC 2023: Malaysia's Premier eCommerce Conference Makes a Grand Return
By EasyStore Press · 3rd October, 2023
FOR IMMEDIATE RELEASE
SELANGOR, 4th October 2023 - After a four-year hiatus due to the pandemic, the Exabytes eCommerce Conference (EEC) is back with a bang!
The Exabytes Ecommerce Conference 2023 (EEC 2023) marked the exciting return of Malaysia's top ecommerce conference, organized by key players - Exabytes Network Sdn. Bhd, EasyStore, and EasyParcel. EEC 2023 took place on October 3rd, 2023, at the prestigious Berjaya Times Square Hotel in Kuala Lumpur.
With a rich history of bringing together ecommerce professionals, industry experts, and enthusiasts to explore the latest trends and strategies in the rapidly evolving ecommerce landscape, EEC 2023 saw participation from over 193 business owners, entrepreneurs, and industry players across sectors including Retail, Healthcare, F&B, Technology, and more.
EEC 2023 Highlights
This year, the key message for EEC 2023 was "Ecommerce Momentum 360: Elevate, Innovate, Transform," aiming to explore the formula for unified ecommerce success.
The conference kicked off with a speech from Mr. Chan Kee Siak, founder of Exabytes, co-founder of EasyParcel and EasyStore, highlighting current trends in C2C, B2C, and DTC. He emphasized the importance of a presence in multiple sales channels and highlighted how an omnichannel experience can elevate the customer shopping experience in today's world.
Unified Commerce Unveiled: A Customer-Centric Approach to Omnichannel
In line with this, Nadia Amir, Partnerships Manager at EasyStore, emphasized the critical significance of employing omnichannel tools and strategies. These strategies aimed to enhance repeat purchase rates, elevate average order values, and extend customer lifetime value. The goal was to ensure that brands could seamlessly provide an omnichannel shopping experience, fostering customer loyalty through exceptional experiences.
TikTok Live: Trends and Transformations
As TikTok Live gains increasing popularity as a means of boosting brand awareness, TikTok Expert , Nor Affira, imparted her insights and advice on effectively using TikTok tools to achieve success. Her guidance encompassed a wide spectrum of tips, catering to both beginners and experts, offering recommendations on commencing their TikTok Live journey, and outlining essential do's and don'ts for brands venturing into this platform.
Marketplace Tips To Achieve Unified Ecommerce Success
Participants at EEC 2023 leveraged the conference as a networking platform to connect with peers, stay updated on industry trends and tools, and elevate their e-commerce businesses by acquiring valuable knowledge and strategies from industry experts.
EEC 2023 was indeed a resounding success, bringing together industry leaders, innovators, and entrepreneurs to shape the future of e-commerce in Malaysia. It remains a vital event for professionals seeking knowledge, innovation, and valuable industry connections.
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