This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore and Partners Sign MoU to Empower 1,000 SMEs with Unified Commerce Solutions

FOR IMMEDIATE RELEASE

KUALA LUMPUR, MALAYSIA, 27 January 2025 – EasyStore, a leader in Unified Commerce solutions, has strengthened its commitment to empowering SMEs through its ongoing Let Business Help Business initiative. 

In collaboration with SUNMI Malaysia, Ninja Van Malaysia, and Alliance Bank, EasyStore is building an integrated commerce ecosystem to help local businesses meet the rising expectations of today’s consumers.

EasyStore Signs MoU with SUNMI, Ninja Van, and Alliance Bank

The Memorandum of Understanding (MoU) formalizes a strategic alliance among EasyStore, SUNMI, Ninja Van, and Alliance Bank. 

Together, these ecosystem enablers will support over 1,000 SMEs by delivering unified solutions across payments, logistics, and financial services.

Key collaborations include:

• EasyStore and SUNMI Malaysia

Enhancing in-store payment experiences with smart Internet of Things (IoT) devices, enabling faster, more secure, and seamless transactions to boost operational efficiency and customer convenience.

• EasyStore and Ninja Van Malaysia

Improving logistics and fulfillment capabilities, enabling businesses to offer fast, reliable deliveries with real-time tracking—essential for meeting modern customer demands.

• EasyStore and Alliance Bank Malaysia

Providing SMEs with accessible digital financing, seamless banking tools, and financial support tailored to help local businesses grow with greater affordability and flexibility.

Introducing the EasyStore Brand App for SMEs

To support the shift towards mobile commerce, EasyStore also introduced the Brand App—a customizable mobile shopping app that allows businesses to reflect their own logo and brand name.

With over 70% of consumers more likely to purchase from a brand’s dedicated app, this innovation helps SMEs build stronger customer relationships and foster long-term brand loyalty. 

The app enables intuitive browsing and checkout experiences that seamlessly integrate with customers’ daily routines.

Empowering SMEs with Integrated Solutions

These partnerships are designed to help local retailers overcome key operational challenges while elevating the overall customer journey. 

Through an integrated ecosystem, EasyStore and its partners are making it easier for SMEs to provide a consistent and unified customer experience across online and offline touchpoints.

Soh Yien Yee, Chief Relationship Officer at EasyStore, said:

“We’re thrilled to collaborate with ecosystem enablers who share our vision of SME empowerment. These partnerships enable businesses to manage customer touchpoints more effectively across every channel, delivering a seamless and engaging shopping experience.”

Raymond Chui, Group Chief Business & Transaction Banking Officer at Alliance Bank, added:

“Our award-winning solutions are built to help SMEs unlock their full potential. This partnership with EasyStore is another step forward in providing accessible, innovative financial support so businesses can focus on growing their operations.”

Victor Tan, Malaysia Country Manager at SUNMI, said:

“Smart IoT solutions are revolutionizing retail. By offering secure and efficient payment processing, we’re helping SMEs streamline operations and improve customer experience.”

Fariz Maswan, Chief Sales Officer at Ninja Van Malaysia, commented:

“Logistics is central to customer satisfaction. Through this partnership, SMEs can offer reliable delivery with real-time tracking, enhancing trust and loyalty.”

SMEs interested in joining the initiative can learn more or register at:

www.easystore.co/lp/let-business-help-business

About Let Business Help Business

Launched in 2022 by EasyStore, Let Business Help Business is a nationwide initiative designed to connect business owners, entrepreneurs, and ecosystem enablers. 

It fosters discussions around customer-first strategies and helps SMEs deliver seamless shopping experiences across all sales channels.

To date, the campaign has supported over 1,000 SMEs across industries including fashion, health & beauty, and home & living. 

Key activities include the Commerce Dialogue, Commerce Tour, and Commerce Summit, hosted in business hubs like Selangor, Penang, and Johor.

Learn more at: www.easystore.co/lp/let-business-help-business

About Alliance Bank

Alliance Bank provides a wide range of financial and non-financial solutions across consumer, SME, corporate, commercial, and Islamic banking sectors. 

Guided by its ‘The Bank For Life’ purpose, Alliance Bank supports its customers at every stage of their financial journey.

With a community-centric approach, Alliance Bank offers services via retail branches, Privilege Banking Centres, Business Centres, and digital platforms. 

It aims to deliver personalized, omni-channel banking experiences that strengthen community ties.

About SUNMI Malaysia

SUNMI is a global leader in smart IoT devices and cloud-based services, offering Android-powered POS terminals, mobile payment solutions, desktop systems, and self-service kiosks. 

Designed to enhance digital transformation in retail, SUNMI empowers businesses with innovative tools that boost efficiency and improve customer experience.

About Ninja Van Malaysia

Founded in 2015, Ninja Van Malaysia is a tech-driven logistics company supported by investors such as GeoPost, Alibaba Group, and B Capital Group. 

With 100% nationwide coverage, Ninja Van helps eCommerce merchants scale with ease.

Beyond logistics, Ninja Van provides a full suite of marketing and fulfillment services tailored for eCommerce growth, with ambitions to expand into broader logistics verticals including inventory restocking and cold chain services.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.