Which is best for your business?

Indeed, the eCommerce industry is still profitable in 2022. However, before you decide which eCommerce platforms you should use to market and sell your products in 2022, it's important to go through this post to understand the key comparison between the two most popular eCommerce platforms in the industry: EasyStore and WooCommerce. Before we delve into that, here are a few questions you must answer to help you decide. 

What is your goal? 

First, you need to know that both platforms have their strengths and limitation. Identifying your goal for your business will save you time in deciding which platform will suit your business best.

• Are you looking for a platform that is easy to use and navigate?
• Is your business required a complete customization?

How comfortable are you around web-related stuff?

The level of your tech knowledge is a great consideration when choosing an eCommerce platform. You require a certain level of technical knowledge to unleash the full potential of WooCommerce. 

Unlike EasyStore, an all-in-one eCommerce platform that is truly designed for non-tech-savvy individuals. That means you do not require a great deal of technical experience to operate the EasyStore eCommerce platform. 

How big is your budget? 

Secondly, both platforms require a specific amount for investment. They also offer different features that may or may not be beneficial for your business. The budget is very straightforward when it comes to the comparison between EasyStore and WooCommerce. Before you choose between the two, consider whether the additional features or value is worth the cost when it comes to the features the platform offers versus the price. 

*Choose the right eCommerce platform to build and grow your online business, not your IT department. 

WooCommerce vs EasyStore

EasyStore is an all-in-one ecommerce platform equipped with all essential ecommerce solutions for you to get started online and manage your businesses across multiple sales channels from one place with ease.

The platform was created with the non-tech savvy in mind! EasyStore, as the name implies, is considerably easier to build and operate due to ready-to-use templates and built-ins, regardless of whether you are an IT pro or just someone who is casually starting an online eCommerce business. However, this may imply that you won't get as much customization as you would with WooCommerce.

When it comes to customization, WooCommerce is a self-hosted WordPress plugin that gives you complete control over how you build and customize your store. This also means that setting up your WooCommerce store will be 100X more difficult due to the programming and coding required.

Therefore, use EasyStore if you want everything taken care of, including web hosting, website security, and essential eCommerce features. If you know how to code or are prepared to pay extra to employ professionals for the sake of flexibility, then WooCommerce is a great choice.

This is only the beginning; let me take you through a detailed comparison of WooCommerce versus EasyStore.

Comparison:

• Ease of use
• Support
• Payment & Shipping
• Website security
• Sales channel integration
• Pricing

Ease of use

Managing your business on both platforms could be pretty easy, but the setup may not be exactly easy. With WooCommerce, the setup process can become too technical for the non-tech savvy.  And, as the name implies, you'll be able to tell which platform is much easier to use: EasyStore! With WooCommerce, the setup process can become too technical for the non-tech savvy. 

Because WooCommerce is a WordPress plugin, unlike EasyStore (which is subscription-based), you must first figure out the entire process on your own before you can use the platform.

Generally, you’ll need to:

1. Buy a domain
2. Create a hosting account
3. Install WordPress
4. Find and install a WordPress theme

Getting confused already? This is only the beginning of a WooCommerce experience; there is still a lot more to discover (Server, security, feature integration, etc...). It's far more complicated than the one-click "sign up" button of EasyStore. On EasyStore, you can even get a store up and operating in just 15 minutes!

*Read more on how EasyStore merchant able to setup built a successful business online the fast and easy way.

Support 

Technical support is also an important factor to consider, particularly for people who are new to eCommerce or who are not tech-savvy. What this means is that you someone (an insider) who will guide you through any challenges you may encounter when using the platform. In truth, WooCommerce's support is limited to WordPress forums or enlisting the help of third-party WordPress specialists.

Meanwhile, EasyStore offers a considerably broader range of support options to all businesses, including messenger chat, email, and phone support. Aside from that, you'll get access to a vast knowledge library that includes a help guide, YouTube videos, and step-by-step workshops that address the concerns that users typically encounter. 

Overall, WooCommerce is ideal for folks who are tech-savvy enough to figure things out on their own, but EasyStore's ease of use, along with the support you'll get, will save you a lot of time and stress.

Payment and shipping 

The most crucial elements of any eCommerce business are payment and shipping. It's easy to increase brand likeability by providing a secure and convenient checkout process for your customers. It's also easy to gain customer loyalty when you provide seamless delivery options. 

Both WooCommerce and EasyStore, thankfully, provide a broad number of payment gateway and delivery options to suit your needs.

Can you guess which is the winner of the following comparison?

WooCommerce, being one of the first eCommerce platforms, is designed for enterprises with a global scale and a greater requirement for international payment gateways. EasyStore, on the other hand, offers the same global support [offering PayPal and Stripe (payment) and DHL (shipping)], which are essentially the must-have payment and shipping solutions for your business if you're selling overseas. Keep in mind that some WooCommerce integrations require an annual subscription.

In terms of global scale, the attention is on the local. If your target market is only in Southeast Asia, EasyStore outperforms WooCommerce due to its extensive payment gateway selection, which includes popular payment methods that your clients will favour your customers, such as FPX, Maybank2u, TNG, Grabpay, and others.

Furthermore, EasyStore's shipping integration gives you more options for connecting your business to the local shipping firm of your choice (fulfill orders and print airway bills directly from EasyStore).

EasyStore has undoubtedly won this comparison due to its extensive shipping and payment options.

Website security 

The importance of securing your eCommerce website cannot be overemphasized. Keeping your website secure protects you from hackers and cyber thieves from accessing sensitive data. 

WooCommerce doesn’t technically have the security measures by default. Since it runs on WordPress, most of the security falls in your own hands. Everything on WooCommerce comes in a puzzle awaiting you to put it together. 

For example, you'll need your SSL certificate to protect client payment and personal information, as well as a secure server from your hosting provider and a variety of additional security measures.

EasyStore, on the other hand, takes care of everything. Because SSL and website hosting is essentially included in your membership, you can avoid the hassle of getting each necessary component separately.

Although WooCommerce has everything you need, you’ll have to do piece them together and set them up manually. That's why EasyStore’s all-in-one solution is great for anyone who doesn't want to go through the hassle of website security. 

Sales channels integration

The most effective way to scale a business is through selling your products across multi-channels. As a result, for ease of product, inventory, and order management, multiple sales channel integration is unquestionably one of the most critical elements for every eCommerce business.

Every popular sales channel is built into EasyStore, as an all-in-one eCommerce platform. It's simple and included in the subscription, so you won't have to worry about spending more money on sales channels. You will only need to activate once to manage many sales channels from one location.

On the other hand, WooCommerce doesn't come with sales channels by default, but you'll find better options for the international marketplace through 3rd party apps, which come with a cost.

Both platforms offer great coverage to all popular sales channels like Facebook, Whatsapp, Shopee for instance. Both platforms have their strengths depending on the channels that are pre-integrated.

Now, based on your preference, you can decide to get every essential feature in 1 subscription or build your store with pieces of a puzzle.

And, What about pricing?

EasyStore offers a simple pricing structure that starts at RM59 per month and includes all of the main eCommerce features. Furthermore, you can always start with the EasyStore free plan which gives you access to some essential features. 

On the one hand, WooCommerce is an open-source software plugin that is free to use. However, as previously indicated, you must factor in the additional expenses associated with building your store. Every feature is important to keep your eCommerce website running smoothly! However, web hosting, theme, domain, security, and other add-ons will incur additional costs. Not to mention the fact that a local payment gateway for WooCommerce costs between $79 and $100 each year.

Conclusion: Which should you pick?

EasyStore and WooCommerce are both excellent options for running an online store with robust eCommerce features.

Finally, the decision is yours to make depending on your expectations of the store and the market you are targeting.

EasyStore is ideal for users who value simplicity and a smooth experience that includes all of the necessary elements as well as local support. WooCommerce, on the other hand, is ideal for individuals who appreciate open-source software and want to customize every part of it, but who are also tech-savvy. We hope this comparison helps you pick the best option for your business.

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