This blog was updated on 08 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Your Business Should Start Multi-Channel Selling Today

One of the most common questions new ecommerce entrepreneurs ask is: Where should I sell? Which platform brings the most sales? Where should I spend my marketing budget?

While having your own online store is essential for building a strong brand and owning your customer data, relying on a single channel is risky. That’s why multi-channel selling is no longer optional — it’s a smart move for any ecommerce business. In this post, we’ll explore four reasons why you should start selling on multiple channels today.

1. Expand Your Reach and Exposure

If you think launching a website and optimizing it for search will instantly drive traffic, think again. Organic traffic takes time, effort, and consistency to grow. In the meantime, selling across your website, social media, and online marketplaces significantly increases your exposure — and more exposure means more sales.

You don’t have to dive into every channel all at once. Start with one, get comfortable, then slowly expand to others. This gives your brand a head start while you build momentum.

Related: 4 Proven Strategies to Make Your First Ecommerce Sales

2. Reduce Business Risk

As the saying goes, don’t put all your eggs in one basket. If your entire business relies on one platform and something happens — like an algorithm change, account ban, or policy update — it could hurt your business badly.

We’ve seen platforms like Rakuten exit certain markets unexpectedly, and countless sellers lose access to their Facebook or Instagram accounts overnight. If you’re selling across multiple channels, the impact of such disruptions is reduced. You’ll always have backup channels to continue selling.

Related: How to Transition from Selling on Facebook & Instagram to Your Own Online Store

3. Lower Marketing Costs

Online marketplaces often take care of the marketing for you. Platforms like Shopee or Lazada already attract high volumes of traffic, and many of those visitors are ready to buy.

Think of it like renting a booth in a busy mall. Sure, you pay a commission for each sale, but the customer acquisition cost is often lower. If you’re just starting out, consider joining marketplaces that charge only when you make a sale. This keeps your upfront costs minimal while allowing you to tap into built-in buyer traffic.

4. Increase Repeat Customers

It’s widely known that repeat customers spend more than new ones, and they cost less to retain. Marketplaces can help you acquire new customers more easily, thanks to their trusted brand and existing audience.

However, standing out in a marketplace is tough. You don’t control the branding experience as much as on your own site. So your opportunity comes after the first purchase — through great after-sales service.

Include a discount code in your order package to encourage customers to make their next purchase directly through your own store. This not only increases your repeat purchase rate but also helps transition customers from third-party platforms to your owned channel.

Related: How to Seamlessly Transition from E-Marketplaces to Your Own Online Store

Conclusion

Ecommerce isn’t about sticking to one platform until it works. It’s about meeting your customers where they are while building your own brand in the background. Multi-channel selling helps you spread risk, grow faster, and provide a seamless buying experience.

Of course, managing multiple platforms can be time-consuming — uploading products, tracking orders, and syncing inventory across channels. That’s where EasyStore’s multi-channel selling comes in. With EasyStore, you can manage all your sales channels in one place — no duplicate work, just more opportunities to grow.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.