This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Expanding to Multi-Channel Selling is Crucial for Your Business

Did you know that 75% of shoppers browse the internet for the same product while shopping in a physical store?

Why?

They’re comparing prices, checking availability, and looking for faster delivery options.

And where do they look? The brand's official website? Not always.

More often, they search through online marketplaces like Lazada, Shopee, Lelong, or through social media platforms such as Facebook and Instagram — because prices, deals, and delivery options often vary across these channels.

So here’s the big question — why is it so important for businesses to expand into multiple sales channels today?

Let’s break it down:

1. Expand Your Customer Base

Customers today are everywhere — across multiple platforms and devices. 

By venturing into different sales channels, you open up more ways for customers to discover and buy from you.

More touchpoints mean more opportunities to convert browsers into buyers.

2. Increase Sales Opportunities

It’s simple math: more customers, more chances to sell.

Each channel acts as a new revenue stream and an engagement point where customers can interact and purchase your products.

3. Lower Barrier to Entry Compared to Physical Stores

Expanding online is much faster, easier, and cheaper than opening new brick-and-mortar outlets.

With the rise of digital tools and platforms, it’s possible to set up and scale your online presence in a matter of days.

How to Start Expanding Your Business Online

Each platform has its own requirements — from payment methods to shipping processes. Here’s how to approach them:

1. Social Media Selling

Mobile browsing now surpasses desktop use, and social platforms like Facebook and Instagram play a major role in influencing purchase decisions.

Facebook Shops allows you to integrate your eCommerce store with your Facebook page, turning followers into customers.

Similarly, Instagram Shopping can help drive traffic and sales, especially if your brand has built a strong presence there.

2. Marketplaces

Marketplaces like Lazada, Shopee, and Lelong are ideal for businesses looking to tap into high-traffic platforms.

They come with built-in audiences and strong brand credibility, making it easier for customers to trust and purchase your products.

Many of these platforms support bulk product uploads and offer advertising tools to boost visibility.

3. O2O (Online-to-Offline and Offline-to-Online)

Don’t limit yourself. Even if you primarily sell online, consider opening physical pop-ups or stores — and vice versa.

O2O strategies help you engage customers across both physical and digital touchpoints, capturing both impulsive offline buyers and online researchers.

Expansion is about scaling — once your online store is stable, explore physical locations to reach even more potential buyers, including walk-in and window shoppers.

In conclusion, selling across multiple channels offers new audiences, diversified revenue streams, and more flexibility in today’s competitive market.

The key is to strategically manage and optimize each platform to grow your business without overwhelming your operations. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.