This blog was updated on 22 April 2025, for more information connect with our team: https://www.easystore.co/contact 

From Motherhood to E-Commerce: How She Built Her Brand Without Comparison

What would you start with when stepping into the digital business world?

A mother, inspired by her firstborn, took a bold step into the world of e-commerce without any prior business experience — choosing to skip the traditional brick-and-mortar setup. 

In this article, we follow her story of how she turned her idea into a thriving online brand.

Going Left When Everyone Goes Right

Unlike most, my business journey began after the birth of my first child. As a first-time parent, I became deeply immersed in everything baby-related.

Instead of just buying adorable baby clothes, I decided to sell them online — helping other parents find affordable, quality apparel for their little ones. I sourced products from both overseas and trusted local retailers, always ensuring the items met my own high standards as a mother.

For parents, every product detail matters. Before making a purchase online, we scrutinize the information provided. This attention to detail became one of the guiding principles of my online business.

Since launching my baby clothing brand in 2018, I’ve been selling baby clothes and accessories — from dresses to shoes — items I would proudly dress my own baby in.

Seizing Every Opportunity

I run my online business part-time, during my free hours. By day, I work in the Quality Control department of a company, while evenings and weekends are spent managing my e-commerce store. Without the overhead costs of a physical store, I was able to test the market and gradually grow.

Learning Through Self-Education

I entered this venture with zero business background. But as the saying goes, every cloud has a silver lining.

The internet became my greatest resource. I never enrolled in formal business courses; instead, I learned from the experiences and insights shared by others online. 

This self-education taught me how to navigate the challenges of running an e-commerce business.

A Digital Kickstart: Building My Website

Customers place their trust in brands that deliver both good products and reliable service. 

Failing to meet these expectations can quickly damage trust, making customer relationship management one of my top priorities from the start.

Relying solely on marketplaces like Lazada and Shopee posed a challenge — it’s difficult to drive consistent traffic to your product pages on third-party platforms. 

That’s why I built my own website.

Building a website was much easier than I expected. Thanks to a user-friendly interface, the setup process was straightforward.

A Surprisingly Smooth Website Experience

With EasyStore, I was able to upload products, manage orders, and sync everything across marketplaces in a single day. 

It’s an affordable solution for sellers starting out with limited capital.

I especially appreciated the Marketing Centre in the admin panel, which made it easy to connect with Facebook Marketing and customize promotions for my online store. 

I could create discounts and combo deals for festive seasons, perfectly suited to my customer base.

The platform also offers over 40 ready-made design themes that can be tailored to fit your brand’s look. 

Plus, the flexibility to edit my website on my iPad or phone allowed me to manage my store anytime, anywhere. The built-in Help Center was a great resource whenever I needed guidance.

Top Tips for New E-Commerce Owners

Back when I first started, I was fulfilling 20+ orders a day manually — a time-consuming process.

Thanks to EasyParcel’s bulk fulfillment feature, I can now process multiple orders quickly, cutting down on unnecessary steps by handling essential order information in one place.

Another time-saver was integrating with Telegram. Every time an order is placed — whether through my site or connected marketplaces — I receive a Telegram notification. It keeps me updated without needing to check my laptop constantly.

Getting Started and Seeing Real Results

Using EasyStore’s multi-channel selling tools dramatically boosted my sales. 

At first, I underestimated the value of marketplace integration, but after syncing my product listings across Shopee and Lazada with my online store, I saw an immediate increase in orders.

Being able to sync product details from Shopee directly to my store streamlined my workflow, eliminating repetitive tasks. 

EasyStore has helped my brand grow its reach and improve the shopping experience for my customers.

Now, shoppers can easily browse product availability, order directly through the website, and enjoy a more flexible, convenient experience without waiting for manual responses.

One Tough Chapter Doesn’t End the Story

Starting a business from scratch often feels directionless. There will be moments when self-doubt, fear, and negativity creep in.

The quote "Winners never quit" has been a constant source of encouragement for me. 

I’ve drawn inspiration from other entrepreneurs' stories, learning how they overcame setbacks without giving up. 

When burnout strikes, I take a break to recharge, then come back stronger.

Remember, e-commerce success doesn’t happen overnight. 

Stay observant, watch market trends, and be ready to adjust your strategies to meet customer needs.

Check out UPLUCK baby’s official website and social media:

• Official website: https://www.upluckbaby.com/

• Shopee: https://shopee.com.my/upluckbaby

• Facebook: https://www.facebook.com/upluckbaby

• Instagram: https://www.instagram.com/upluckbaby/

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.