This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

From Pangkor Island to Malaysia’s Doorstep: The Story Behind Jia Xiang Home’s Dried Seafood

There’s a well-known Chinese saying: “One must not forget his roots.” 

Our hometown is where our “roots” grow, and no matter where life takes us, home will always be the most important starting point.

Carrying the weight of homesickness, the founder of Jia Xiang Home left his beloved Pangkor Island, a quaint fishing village in Perak, to pursue a career in marketing and graphic design in bustling Kuala Lumpur.

While navigating city life, he never lost sight of his hometown’s potential. 

Seeing an opportunity to share Pangkor’s fishing culture and fresh dried seafood, he made a bold decision to leave his full-time job and start his own business — one that has since captured the hearts of seafood lovers across Malaysia.

Let’s take a look at this introduction video to get a quick glimpse of what Jia Xiang Home is all about.

The Story Behind Jia Xiang Home

Tell us a little about yourself and what you were doing before this.

I grew up on Pangkor Island, a charming fishing village in Perak. 

Before returning to my hometown to build my online business, I spent several years working in Kuala Lumpur as a marketer and graphic designer.

 But deep down, I always believed in the potential of promoting my hometown’s fishing culture and local products — especially fresh dried seafood. That’s how Jia Xiang Home came to life.

What inspired you to start this business?

Living far away from home for years made me realize how hard it was to find truly fresh dried seafood like what I could easily get in Pangkor. 

I missed home terribly, and often looked forward to friends or family bringing me a ‘taste of home’ — the dried seafood I grew up with.

I wanted to recreate that experience for others — delivering the memory and flavors of home to anyone who loves authentic, high-quality dried seafood from Pangkor Island.

What challenges did you face selling online, and how did you overcome them?

One of our biggest challenges is dealing with delivery timing and logistics. 

Malaysia’s delivery infrastructure still has room for improvement, and delays can affect the freshness and quality of our products.

To tackle this, we closely monitor and control each step of our supply chain to ensure customers receive only the freshest dried seafood. 

Additionally, our products are available through physical distributors in areas like Klang Valley, Penang, Johor, and Sarawak — giving customers more convenient access.

How has EasyStore helped with those challenges?

EasyStore has made our operations far more efficient. 

It’s not only improved the shopping experience for our customers but also simplified our data collection, payment processing, and marketing activities. 

This allows us to focus more on delivering great products while saving valuable time on backend operations.

What’s your long-term goal for Jia Xiang Home?

With prices for dried seafood in major cities steadily rising, our mission is to provide high-quality dried seafood at reasonable, fair prices. 

We want to make it accessible for everyone — whether you’re in the city or back in a kampung by the sea.

Any advice for others selling online?

Starting out is never easy — but persistence is key. 

Keep learning and stay updated with the latest marketing strategies and EasyStore’s tools. 

Listen to your customers’ feedback with an open mind — it will help you grow and improve your business. 

Even the pictures alone are enough to stir up cravings for home-style seafood. 

If you’re curious or missing a taste of Pangkor, don’t forget to check out Jia Xiang Home’s website and social media pages:

Website: https://www.jiaxianghome.com

Facebook: https://www.facebook.com/jiaxianghome/

Instagram: https://www.instagram.com/jiaxianghome/

YouTube Channel: https://www.youtube.com/channel

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