This blog was updated on 10 April 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Merchant Success Story: Jobbie Nut Butter’s Journey from Kitchen Failures to National Fame

Eating peanut butter is easy. 

Making a great one? That’s a whole different story. 

Today, we’re spotlighting the inspiring journey of Jobbie Nut Butter—a business started by two young entrepreneurs with one simple mission: to promote healthy eating.

Better an “Oops” Than a “What If”

Debbie (21) and Joseph (23) began their peanut butter venture in early 2015, originally calling it “Walao-eh!!! Peanut Butter.” 

Even though neither of them had any cooking experience, they didn’t let that stop them. Instead, they embraced the learning curve.

With courage and curiosity, they opened a booth at Berjaya Times Square to test the waters, engage with customers, and collect feedback.

The Birth of Jobbie Nut Butter

Through countless experiments and late nights, they finally refined the recipe—and Jobbie Nut Butter was born. 

With a smoother texture, better taste, and fresh presentation in clear glass jars, it quickly became a hit. 

Customers loved it, and the couple started delivering their peanut butter straight to doorsteps across Malaysia.

Growing from Local Booths to Nationwide Orders

What started with door-to-door restaurant visits soon turned into something bigger. 

As demand grew, Debbie and Joseph set up an eCommerce store to handle orders more efficiently. 

This allowed them to scale up and deliver their handcrafted peanut butter all across the country.

Start Small, Think Big

From producing peanut butter in a 600 sq. ft. flat, the couple now runs their own office and dedicated production facility. 

What began as a two-person hustle turned into a growing team with a shared vision: to create the most delicious and healthiest peanut butter in Malaysia. Their journey wasn't easy, but their perseverance paid off. 

Today, Jobbie Nut Butter is not only a thriving business but also a story of grit, growth, and purpose.

Featured on TV2!

Jobbie’s nutty journey even made it onto TV2 news, further boosting awareness and traffic to their online store.

We’re proud to support merchants like Debbie and Joseph on their entrepreneurial journey. 

We can’t wait to see how far they’ll go—and we’re excited to watch many more EasyStore merchants rise!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.