This blog was updated on 10 April 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Merchant Success Story: From Introvert to Confident Online Fashionpreneur

Not everyone is born with the confidence to speak up, network, or chase after opportunities in a room full of strangers. For some, the journey begins quietly—but powerfully—behind a screen.

This is the inspiring story of Curva Fabulous, a plus-size fashion brand born from the vision of a self-proclaimed extreme introvert who turned her limitations into her greatest strengths.

Online Business: A Perfect Fit for an Introvert

“When I first started, I was extremely shy and didn’t enjoy social interactions. Running a home-based online business gave me the freedom and comfort to work on my own terms.”

The founder began her eCommerce journey as a dropship seller for Taiwan-based products, slowly moving into pre-order sales due to budget limitations. Bit by bit, through hard work and consistency, she earned her first “bucket of gold.”

Today, Curva Fabulous stocks and delivers ready-to-ship products—expanding into a thriving online brand.

Why Plus-Size Clothing?

“As a plus-size woman, I’ve always struggled to find fashionable, trendy clothes that actually fit. That frustration inspired me to create a brand that helps plus-size women feel fabulous and confident in their own skin.”

The brand’s mission is to empower curvy women to express their style without compromise.

“With Curva Fabulous, being curvy will never stop you from becoming Fashionable and Fabulous!”

Juggling Responsibilities and Running a Business

As the breadwinner of her family, financial responsibilities are always top of mind. But despite the pressure, she has continued to grow her business with perseverance—and a little help from her father.

“I love how the internet makes it possible to run a business from home. For someone like me who doesn’t like to go out much, being able to work, sell, and shop online is a dream come true.”

Why She Chose EasyStore

“EasyStore was perfect for me as a beginner. It’s super user-friendly and the App Store features are easy to install without any coding knowledge.”

With helpful setup guides and a responsive support team, she managed to launch her online store in just three working days—and got her first sale the next day.

“If you love what you do, you’ll never work a day in your life.”

Her Mission

Curva Fabulous is committed to offering stylish and up-to-date plus-size fashion that allows women to embrace their curves confidently and gorgeously.

Whether you're an introvert, an overthinker, or simply unsure where to start—this story proves that eCommerce can be the perfect launchpad for your dream.

Follow Curva Fabulous:🔗 Facebook🔗 Website

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.