This blog was updated on 15 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Title: 5 Lessons I Learned as a Copywriter in a Fast-Growing Ecommerce Startup

Balancing quality and quantity is crucial when working in a fast-paced startup.

As a Public Relations graduate, I’ve always understood the value of great copywriting and its ability to influence readers. 

During my time as a copywriter at iPrice — a fast-growing ecommerce startup in Malaysia — I’ve learned that the quality of each piece we publish matters just as much as the number of articles we produce.

As George Gribbin once said, “A copywriter should have an understanding of people, an insight into them, a sympathy toward them.” 

Writing isn’t just about hitting KPIs; it’s about crafting content that truly connects. 

Here are some valuable lessons I’ve picked up on this journey:

1. Quality Matters as Much as Quantity

In a fast-paced work environment, the pressure to prioritize quantity over quality is very real. 

I’ve often found myself caught up in the drive to meet weekly targets (and maybe earn extra incentives). 

But writing just for numbers can backfire — sacrificing accuracy, value, and credibility.

With so much content online, readers now seek reliable, well-researched sources. 

To balance both speed and substance, here’s what I make sure to do before I start writing:

• Draft clear outlines with points, ideas, and supporting data.

• Research popular search terms related to the topic.

• Read other articles on similar subjects for perspective.

This preparation helps me keep my content structured, informative, and relevant.

2. See It from the Reader’s Perspective

Sometimes, copywriters (myself included) can get too caught up in writing what we want, instead of what the reader needs. 

A strong article grabs attention and keeps people engaged — and when it comes to ecommerce, that often translates into sales.

I make a habit of asking:

• Will this interest my reader?

• What value will they gain by reading this?

It’s also important to keep messages simple and easy to follow. 

Using overly technical jargon may sound impressive but risks alienating readers. 

Good content should be accessible, engaging, and focused.

3. Use SEO Strategically

In an ecommerce company where online visibility is everything, SEO plays a critical role. 

But SEO is no longer about cramming keywords and building endless backlinks. 

Search engines today prioritize quality content that adds value to users.

I’ve learned that well-optimized, reader-friendly articles perform far better in the long run — boosting both rankings and trust.

4. It’s More Than Just Words

Though words are our primary tool, relying solely on text isn’t enough. 

The internet is a visual space — and adding images, GIFs, infographics, or memes to your content helps capture attention and improve retention.

I’ve noticed that articles with these multimedia elements naturally keep readers around longer. 

Visuals break up long blocks of text and make content more digestible — a simple but powerful way to enhance your copy.

5. Small Things Make a Big Difference

Writer’s block is a real thing. In a demanding environment, it can disrupt your momentum and productivity. 

In my experience, it often stems from small, overlooked issues — like a lack of rest.

On days when I haven’t had enough sleep, I struggle more with creative thinking, focus, and even recalling familiar words. 

Time management and self-care are crucial for maintaining your productivity and mental sharpness.

Even the busiest entrepreneurs, like Jack Dorsey and Sir Richard Branson, prioritize recharging — whether through hobbies, exercise, or getting proper sleep.

These are some of the most important lessons I’ve learned as a copywriter in a rapidly-growing ecommerce company. 

I hope these insights help fellow and future copywriters navigate their journeys too.

As Konrad Sanders puts it, “Copywriters are the ones that keep readers glued to the page.”

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