This blog was updated on 22 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Introducing Candy: A Clean, Minimalist Theme by EasyStore

Before validating a business idea, many entrepreneurs start by selling through social media or marketplaces — spaces where layouts are often fixed and lack brand individuality.

Today, with “content is king” becoming a key principle in online business, minimalist website design has surged in popularity. Shoppers not only evaluate product value but also pay attention to the written content and overall presentation.

A minimalist theme requires less decorative clutter and focuses on essential design elements — embracing the "less is more" philosophy.

That’s why we’re introducing Candy — a beautifully minimalist theme on EasyStore that simplifies your website while presenting your products and content in a clean, effective, and visually appealing way.

Key Features of the Candy Minimalist Theme

Essential 1: New Layout Option — Blog Post Section

Engage your visitors by highlighting blog posts directly on your homepage. The blog post section has been thoughtfully designed to display images, headlines, and preview texts for each post — without redirecting users to another page.

It keeps visitors informed about your brand story, values, and updates at a glance, making your homepage both functional and content-rich.

Essential 2: Restyled Slider

In a minimalist design, both text and visuals must work together efficiently.

The Candy theme repositions the slider title and CTA button from the center to the lower left corner, enhancing focus on the visuals while subtly guiding visitors toward key messages and actions. It’s clean, simple, and effective.

Essential 3: Enhanced Product Display Structure

i) Refreshed Highlighted Product Section with Customizable Overview

This new layout offers a fresh way to showcase your brand philosophy directly in the main navigation.

Feature images now create strong first impressions, paired with customizable text to explain your product’s unique selling points and your company’s story — making visitors want to explore more.

ii) Improved Shopping Cart Accessibility with 'Add to Cart' Button

The Candy theme introduces a product-page-like layout on the homepage — letting customers add products to their cart without leaving the page.

A newly designed cart drawer replaces the standard side cart, providing a larger, clearer view of the items inside while keeping the ‘Checkout’ button always visible — improving usability and reducing friction at checkout.

iii) Related & Recommended Products — No Description Needed

Cross-selling is easier with Candy. Related and recommended products appear directly beneath the featured item without navigating to separate pages.

By displaying clickable product images only, this feature maintains visual focus and encourages additional purchases — keeping visitors on your homepage while boosting conversion rates.

Essential 4: Integrate Video Seamlessly

Candy is the second EasyStore theme to support embedded YouTube videos, but with added flexibility — you’re no longer limited to displaying videos within the slider.

Now you can place explainer or promotional videos anywhere on your site. Videos are one of the most effective ways to explain concepts quickly, demonstrate product features, and engage visitors — especially since people often prefer watching over reading.

Beauty in Simplicity

Minimalism offers a clean, straightforward way to display information — but creating an effective, visually appealing minimalist site is a thoughtful design challenge.

By eliminating excess and focusing on essentials, Candy delivers timeless, modern design that highlights your products, brand message, and content without distractions.

If you’re ready to embrace beauty in simplicity, Candy is the perfect theme to elevate your online store.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.