EasyStore Broadcast Center: Your Sales Team's New Secret Weapon
By Kelie Wong · 14th November, 2023
In a world where consumers are inundated with choices and information, providing a Unified Customer Experience (UCX) has become the holy grail of modern business strategy.
It's not just about meeting customer expectations; it's about exceeding them and ensuring that every interaction, whether online or offline, leaves a lasting impression.
In this article, we'll explore the concept of UCX, the pivotal role played by a broadcast center, and why EasyStore Broadcast Center is the indispensable tool your sales team needs to take your customer experience to the next level.
Understanding the Unified Customer Experience (UCX)
Unified Customer Experience (UCX) is a strategic approach that focuses on providing a consistent, seamless, and personalized experience to customers across all interaction channels, be it online, in-store, through mobile apps, or social media.
This ensures that customers receive the same messaging, branding, and quality of service regardless of the channel they choose, fostering trust and brand recognition.
UCX also leverages data-driven insights to tailor interactions to individual preferences, placing the customer at the core of the business strategy.
- 87% of consumers are more likely to shop with retailers that use technology to enhance the unified customer experience (UCX).
- 34% increase in average customer spending after embracing a unified customer experience (UCX) strategy.
- 90% higher customer retention rate for businesses adopting a unified customer experience (UCX) approach.
Streamlining Customer Communication in the Digital Age
In the realm of customer communication, the evolution from traditional methods to digital channels has introduced both opportunities and challenges for businesses.
Traditional approaches, such as distributing printed flyers and relying on word-of-mouth, were time-consuming and offered limited visibility into the effectiveness of promotional efforts.
As the digital age emerged, sending messages online was a more efficient method. However, it introduced its own set of challenges. Manual communication, whether through email or social media, was labor-intensive and couldn't keep up with the growing demand for online interaction.
But perhaps the most significant challenge facing businesses in the modern landscape is the fragmentation of their customer base. Customers now span various platforms – websites, social media, and physical stores.
This creates a dilemma: how and where to send messages effectively?
Schedule, Target, and Send Bulk Messages for Large-Scale Conversions
EasyStore Broadcast Center steps in to alleviate these pain points and streamline the Unified Customer Experience (UCX) strategy.
EasyStore's Broadcast Center serves as a versatile tool for businesses to instantly reach over 10,000 customers across multiple sales channels, catering to customers at every stage, whether they are new, existing, or loyal - supporting a unified customer experience!
Here's why you should harness its potential for your business:
- Connect with your audience across multiple channels. With just one click, you can send bulk messages through various sales channels, ensuring a unified and coherent brand message.
- Provide each customer a personalized shopping experience. By tapping into customer data and analytics, you can recommend products or services that align with their preferences and behavior. This level of personalization not only enriches the shopping journey but also increases the chances of conversions and fosters customer loyalty.
- Engage with a large audience effectively. Whether it's sharing updates, promotions, or important announcements, these campaigns are designed for two-way communication. This means users can easily respond and take action, creating a dynamic and interactive experience.
- Boost your sales. By sending reminders and incentives to users who've left items in their shopping cart, you can recover potential sales and enhance your overall conversion rate. It's a powerful way to nudge hesitant shoppers into making a purchase.
- Target shoppers on their smartphones. By sending SMS or push notifications via the MemberApp, ensuring easy accessibility and top-of-mind availability, enhancing your reach and improving the shopping experience.
EasyStore is the official partner of WhatsApp Business Solutions Provider (BSP).
As a BSP, EasyStore has the privilege of being at the forefront of providing powerful features to unlock the full potential of WhatsApp.
Our current offerings include broadcast and inbox management, and we are continually evolving to provide even more dynamic features. Expect enhancements like automated order status updates and post-purchase follow-ups, among others.
We are dedicated to delivering a range of innovative tools to enable personalized and direct communication, elevating customer relationships, driving sales, and taking your customer service to new heights.
Over 50,000 brands use EasyStore to unify their retail and ecommerce business.Request a demo
Some Broadcast Messages to start with:
1. New Product Launch
Leveraging broadcast messages is a powerful way to promote new product launches.
Take, for example, AKUDESIGN, a local streetwear brand that releases a new collection every 1 to 2 months and partners with different streetwear and graffiti communities.
With each launch, they use broadcast messages to announce it to their customers, resulting in increased traffic to both their online and physical stores.
Broadcast messaging really helps us maximize our reach whenever we launch our new collection, driving more sales, whether online or offline.
Amirel, Founder of AkuDesign
2. Send Order Updates
Over 90% of consumers have expressed a desire to track their orders after placing them, and broadcast messages on order updates play a crucial role in assuring customers and providing them with a great sense of care.
For instance, consider Emajie, a hand-crafted perfumery that processes over 300+ orders daily; they can easily notify all 300+ customers that their shipments have been processed with just a click of a button!
Customers can track their own deliveries, which saves us a lot of time as we no longer need to manually confirm and update each customer. Yet, customers feel like we are always there for them.
Suhail, Founder of Emajie
3. Post-purchase Support
Follow-up messages after a purchase or service can enhance the overall shopping experience and foster customer loyalty.
They demonstrate that you value your customers and their feedback, helping to build long-term relationships.
No matter if customers shop from us online or in-store, we want to ensure that customers get the best shopping experience with us.
Shanice, Founder of BVERA
Here are 5 Popular Types of Broadcast Messaging to Boost Sales that you can also consider implementing for your business!
Through the Broadcast Center, whether you want to boost sales, introduce new products, or share updates, personalized messaging is at the heart of its functionality. It enhances customer engagement and drives traffic for both physical and online stores.
What's next? Post-Broadcast Campaign!
After launching a broadcast campaign, the work isn't 100% done, especially if you're running a mega sales campaign that generates customer inquiries and requests for more details.
The quality of your customer support can either reinforce the positive impact of your campaign or undermine it. Customers value prompt, knowledgeable, and responsive support - and you can count on EasyStore's Unified Inbox!
EasyStore's Unified Inbox ensures that no customer inquiry goes unanswered, streamlining your customer support process. You can reply and respond to customers across multiple channels, all in one place!
Ready to Drive More Traffic and Sales with EasyStore Broadcast Center?
As we conclude, it's evident that Unified Customer Experience (UCX) isn't just a buzzword but a proven strategy that can supercharge your business's success.
EasyStore Broadcast Center is more than just a tool; it's your sales team's secret weapon to ensure a consistent, personalized, and seamless UCX.
By implementing these strategies, you're not only likely to see an increase in sales and customer retention but also foster unwavering trust and brand loyalty. In a world where customers have countless options, being the brand that consistently delights and surprises will set you apart and ensure a thriving future for your business.
We're committed to shaping your success in the evolving commerce landscape through a unified customer experience (UCX). Connect with our team to explore how our solutions can assist you.
Need more information on EasyStore unified commerce solution?Book a call
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