This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore’s 2018 Product Highlights That Helped Businesses Grow

2019 is here — but before we move forward, let’s look back at some of the exciting product updates we rolled out in 2018 that made a difference for thousands of businesses.

EasyStore has evolved from a beginner-friendly eCommerce platform into a powerful, scalable solution for growing brands. 

With more robust features and integrations, we’re here to help you sell smarter and manage your business more efficiently.

Here’s a recap of what we launched in 2018:

New EasyStore Admin Panel

Run your business anytime, anywhere, from any device. 

The new EasyStore admin panel is designed for flexibility, giving you full control whether you’re at your desk or on the go.

Maybank2u Pay

If you’re a Maybank account holder, you can now let your customers pay you via Maybank2u Pay — a secure and convenient payment option for Malaysian shoppers.

20+ New Promotion Tools

We introduced over 20 promotion tools to help you boost sales, including:

• Percentage-based discounts
• Amount-based discounts
• Fixed price discounts
• Free gifts
• Purchase with purchase offers
• Store credit rewards

Create irresistible deals for different occasions, all from your EasyStore dashboard.

Enhanced Store Credit

Besides rewarding customers when they spend, you can now offer limited-time credit promotions — like double store credits — to encourage quick purchases and increase sales.

Express Checkout for Customers

We made checkout faster and simpler:

One-page checkout for both new and returning customers

One-click checkout for returning customers, saving their details for seamless repeat purchases

B2B Portal

Our B2B portal is designed for dropshippers, wholesalers, and distributors who handle bulk orders.

You can assign special pricing for approved customers and manage large-volume orders with ease.

New Theme: FALL

Give your website a fresh, modern look with FALL — a fully responsive theme with full-width banners, even on mobile.

SMS Tracking with EasyParcel

If you use EasyParcel for order fulfillment, you can now enable SMS tracking notifications for your customers.

Plus, print airway bills with auto-filled details directly from EasyStore.

Google reCAPTCHA

Protect your Contact Us form from spam and bots by enabling Google reCAPTCHA for message verification.

Pickup Order Cut-Off Time

Avoid last-minute rush orders by setting a cut-off time for pickup orders. 

For example, customers can only pick up their order 24 hours after placing it.

14-Day Full Feature Trial

Already an EasyStore user?

You can unlock all features for 14 days free — no need to sign up for a new trial account. After 14 days, your plan will return to your original subscription.

Facebook and Google Login for Admin

Forgot your password? No problem.

Log in to your EasyStore admin account with your Facebook or Google account for quicker, easier access.

Facebook Messenger Integration

No need for third-party apps — your customers can now reach you directly via Facebook Messenger on your online store. Install Facebook Messenger app.

LINE Login

Besides Facebook, you can now offer LINE Login as an option for your customers.

More login options mean better convenience and potentially higher conversion rates.

Lelong Malaysia Marketplace

We added Lelong Malaysia to our marketplace integration list.

List your products and manage orders on Lelong directly through EasyStore — no separate login needed.

Payment Setting Change Notifications

Get instant alerts when you or your staff make changes to your store’s payment settings — like a PayPal email update — so you can stay on top of your business.

QR Code Pay

Go cashless with QR Code Pay. Enable this payment method in your store for free and let your customers pay quickly by scanning a code.

That wraps up our biggest product highlights of 2018. Stay tuned — we’ve got even more exciting updates coming your way this year!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.