This blog was updated on 21 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How Two Founders Turned Eggs into a Skincare Brand That’s Breaking Boundaries

Getting a new brand to stand out in the competitive skincare industry is no easy task. 

But two first-class honors graduates from the London School of Economics, Quinnie and Michelle, managed to achieve this with their innovative skincare brand — By Eggs.

The concept?

Turning a common kitchen staple — eggs — into a star ingredient in skincare products. 

They believed food should nourish not just the body, but the skin too. And with that, their food-inspired skincare journey began.

Rethinking Career Paths

After securing white-collar jobs in the banking industry, both founders began to question if corporate life aligned with their personal vision. 

“Is this what we really want to do?” they asked themselves. 

Choosing to follow their passions rather than the conventional path, they stepped into entrepreneurship.

With Quinnie’s background knowledge in skincare and access to her family’s private label skincare manufacturing company, they had a head start. 

This helped reduce their R&D costs and allowed Quinnie to spend significant time in the lab, developing products to address genuine skin concerns.

Growing an Online-First Brand

Recognizing the influence of social media, Quinnie and Michelle made it their primary channel to promote By Eggs. 

Inspired by success stories like Glossier, they believed small brands could thrive by leveraging online platforms.

With online shopping on the rise, consumers increasingly rely on reviews and social proof to gauge a product’s authenticity and effectiveness. 

Knowing this, the founders prioritized word-of-mouth marketing and fostered close interaction with customers, actively gathering feedback.

Positive reviews from bloggers and influencers soon followed. 

Authentic testimonials and honest opinions helped local consumers trust that By Eggs could effectively tackle their skincare concerns.

A Business Setback They Didn’t Expect

“Losing track of the orders was probably one of the worst experiences we’ve had since starting the business,” Michelle shared.

Without a proper system, they managed orders manually through social media — a growing pain for online sellers. 

Mistakes in shipping and incorrect orders led to disappointed customers and a decline in revenue and brand reputation. 

The double blow of losing customers’ trust and declining sales hit hard.

Turning Things Around with a Smarter Solution

The tedious process of manually handling orders became unsustainable as demand increased. 

That’s when EasyStore stepped in.

With EasyStore’s advanced, integrated features, Quinnie and Michelle streamlined their daily operations, efficiently managing orders from multiple sales channels in one centralized platform. 

It allowed them to integrate with marketplaces and social platforms effortlessly — solving one of the biggest operational challenges of social selling.

Since their grocery-inspired concept required significant investment in product design, they aimed to keep other operational costs low. 

EasyStore’s affordable plans offered the perfect solution, supporting their startup’s growth without straining their budget.

Staying True to the Edible Skincare Vision

A few years later, By Eggs has successfully expanded beyond Malaysia and Singapore, growing its presence across Southeast Asia. 

While challenges lie ahead, their unwavering passion and resilience keep them moving forward.

As an online brand, they understand the importance of creative, engaging content to replace the physical, in-store experience. 

Social media plays a crucial role in conveying product benefits and building a connection with their customers.

They’ve learned that failures are not setbacks — they’re lessons.

“If it doesn’t sell, it isn’t creative enough.”

Creativity knows no limits. 

It allows brands to challenge conventional norms, see things differently, and turn unique ideas into thriving businesses. 

In the end, it’s actions, not just ideas, that make the difference.

Explore By Eggs

• Website: www.byeggs.com

• Instagram: www.instagram.com/byeggs

• Facebook: www.facebook.com/byeggs

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