This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

4 Effective Strategies to Increase Customer Loyalty

It’s simple — without customers, no business can survive. 

And in every business, there are two key types of customers: newly acquired ones and those who return for repeat purchases.

Let’s start with some eye-opening statistics:

• Repeat customers account for 40% of a store's revenue.

• A repeat customer has a 60-70% chance of converting again.

• Customers who make more purchases are more likely to refer others to your brand.

• During holiday seasons, first-time customers spend 17% more per transaction, while repeat customers spend 25% more.

Clearly, repeat customers aren’t just valuable — they’re vital. 

So how can you turn first-time buyers into loyal, repeat customers? 

Here are four proven strategies:

1. Deliver Interactive, Human Customer Service

No one likes feeling like they’re just another transaction. 

Today’s customers expect friendly, attentive service — just like a face-to-face experience. 

Providing real, human support shows that you genuinely care.

Be accessible wherever your customers are — whether through social media, phone, email, live chat, or an online help desk. 

Always ensure there’s an actual person ready to assist when they encounter issues. 

Avoid passing them off to automated bots for real concerns. Great service builds trust, and trust builds loyalty.

2. Offer Incentives for Repeat Purchases

Everyone loves a good deal. 

Incentivizing customers to return is a highly effective way to drive repeat sales. 

Go beyond standard discounts — offer store credits with every purchase, redeemable for their next order.

The aim is to convert casual buyers into loyal, repeat customers who stick with your brand. 

Once that loyalty is established, they’ll not only buy your usual products but even explore new ones you offer — increasing your overall profits.

3. Set Up a Loyalty Program

A loyalty program is a direct and effective way to keep customers coming back. 

Offer perks like discounts, exclusive gifts, early access to new collections, or invitations to special events.

According to CrowdTwist, 76% of women and 72% of men are more likely to shop at a business offering a loyalty program.

It’s about appreciation — your customers could shop anywhere, but they’ve chosen you. 

Show your gratitude with meaningful rewards that strengthen that relationship.

4. Prioritize Consistent Product Quality

Nothing earns customer loyalty like quality. 

A consistently great product creates trust without needing much persuasion. 

If your product delivers, customers will notice — and they’ll return for more.

Quality also positions you competitively. You can charge premium prices without losing customers, because loyal buyers recognize the value. 

Plus, they’ll naturally recommend your brand to others, giving you free, organic word-of-mouth marketing.

Consistent

Customer loyalty is one of the most powerful assets a business can build. 

It requires continuous effort, but the long-term rewards — increased revenue, referrals, and brand advocacy — are well worth it. 

Start small, and let these four strategies be your first step.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.