In this competitive eCommerce business era, every business owners aim to build a higher conversion business endlessly. When the first ever business knowledge just spark in the human beings, the eternal business mission was to increase the ROIs. However, everyone knew what to be focused on the output but not everyone aware the proper and suitable action to input into the business.
Let's compare the elements of the business system with the eCommerce business.
Obviously, from the figure above, the strategies developed at the inputs will directly affect the outputs.
As the saying goes: "Rubbish In, Rubbish Out".
Literally, we should avoid creating the rubbish inputs by blind guess. In today, the most common tools to analyze the customer and website performance are the Google Analytics and Facebook Pixel. However, both of them are yet capable of giving you the details picture of the customers' experience on your online store and we require a better tool. For those of you who don't know, there is a new 7-in-1 tool named Hotjar which offer several outstanding services:
Create a pop-up box to recruit our users/customers for one-on-one testing and interviews. We may customize the message to offer different incentive scheme according to our own business. Sometimes, we might able to close the deals after their testing period too.
Ask our loyal users/customers about what made them choose us and get the direct feedback on what could actually make them nearly abandon our site. With this information, we will get the solid concrete answer from our targeted customers to improve our website and organization.
The polls function produces a simple Q&A on the pages to ask visitors what are the reasons behind their behaviors, who they are or what they think of the page itself. You will be surprised by their feedback and you will have the direction to move on further.
Analyze which input fields are the exactly WHERE visitors are dropping off. Next, we can identify and modify the fields that are confusing or a concern to visitors.
A very detailed quantitative analysis report shows which part of the website is the main conversion killer. Then, we could focus to improvise it with an upfront planning. Indirectly, the critical problem can be spotted and solved from time to time.
Investigate the start-to-end user experiences of real visitors on our online store as they click, tap, move their cursor, type and navigate across pages. After that, we can realize the which important information was missing and worth to be added in.
The heat map accumulates the clicks, taps and scroll data on how users interact with our site, then generate the visual data for easy understanding. With this useful data, we could plan the next restructure plan for the online store.