6 Key Takeaways From EasyStore x TikTok Workshop On Maximizing Ramadan And Raya Sales
By Amirul Mokhtar · 20th March, 2023
The event hall buzzed with excitement as participants eagerly gathered for the EasyStore workshop in collaboration with TikTok Malaysia. The 2 hour event covered insights and best practices for success with TikTok during Ramadan and Raya campaign.
We also dove into the latest commerce trends and tactics for growing an ecommerce and retail business with the help of a unified commerce solution.
In this post, we'll take a closer look at some of the key insights and takeaways from the event.
#1 TikTok a big factor in consumers buying decisions #TikTokMadeMeBuyIt
TikTok is not just another social platform. TikTok did a survey and found that:
- 74% said it gave them inspiration to know more about a particular brand or product
- 66% said it helped them make a decision on products they are looking to purchase
- 67% said it gave them inspiration to buy even they when weren't looking for the product
#2 Provide value with short videos all throughout Ramadan
Ramadan is the big moment of the year in Malaysia when every consumer acts with meaningful intentions from preparations to celebrations of Hari Raya.
And TikTok is where they go for inspiration, activity ideas, and entertainment throughout the season.
Create short form content that will help your target audience during the month of Ramadan and run campaigns to tease on upcoming promotion of certain key products.
#3 Short videos for soft selling and Livestream for hard selling
Many viewers find LIVE videos to be more engaging, and the spontaneity of LIVE videos can hold the audience's attention for much longer than many other forms of media.
Since livestreams happen in real time, a brand's interactions with its audience will feel more authentic and credible, while developing a personal connection that cannot be replicated with any other form of communication.
The speaker also shared some best practices for the LIVE sessions such as making use of tools for engagement and putting at least 10 products for viewers to purchase.
#4 Capture more new customers by selling on multiple sales channels
It's no longer about which selling platform or sales channels is the best at generating sales. Each sales channels has its advantages and disadvantages. Consumers also want to purchase from whichever channel that is most convenient to them at the time.
This means that sellers cannot just focus on one single sales channel if they want grow their sales in the long term.
List products on marketplaces, TikTok Shop, build your own online store and also reach customers through social media and messaging apps.
#5 Improve efficiency and minimize costs with a single unified back office
Handling multiple sales channels can be a hassle and can use up a lot of resources. This is where EasyStore comes in. With EasyStore, sellers can synchronize product listing, orders, inventory, and manage all under just one central system.
For example, orders from TikTok Shop will be automatically recorded in the same order management system with orders from other sales channel such as Shopee or your online store.
This will help businesses capture more new sales and manage operations without having to invest in more resources.
#6 Online Merge Offline is growing
The world of retail is evolving rapidly, and businesses must keep up with the latest trends and technologies in order to remain competitive. One of the most important trends in retail today is the emergence of online-merge-offline (OMO) retail solutions.
EasyStore's new OMO retail solution is designed to help businesses create a seamless shopping experience for their customers, whether they're shopping online or in-store.
With features such as real-time inventory management, omnichannel marketing, and a unified checkout process, EasyStore's OMO solution provides businesses with the tools they need to offer a more personalized and convenient shopping experience.
One of the key benefits of EasyStore's OMO retail solution is that it allows businesses to collect and analyse data from both online and offline interactions.
The event finished off with a networking session amongst business owners as well with the TikTok and EasyStore team. Overall, it was a very insightful session and many thanks to the TikTok team for the support with this event.
If you would like to learn more on how to grow you business, check out the EasyStore Events Page.
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