This blog was updated on 22 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How Zeez Built a Distinct Voice in Muslimah Fashion

They say necessity is the mother of invention. For Zlera Zain, her journey into business began with a simple but powerful need—to create fashionable, high-quality shawls for Muslim women. This inspired the launch of Zeez, her Muslimah fashion and accessories brand, in 2014.

The Early Days of Zeez: Operating a Physical Store

From day one, Zlera had a clear vision: “Zeez provides the best quality shawls for every sophisticated and elegant lady.”

Running a physical store, however, was no easy task. From 10 AM to 10 PM, Zlera managed the store herself, ensuring every customer received attention. 

Long hours and daily responsibilities were part of the routine, but she knew that in the competitive fashion industry, growth required more than just presence in expos or retail locations.

It was time to bring her brand online.

From Brick-and-Mortar to Digital Storefront

Standing out online is a challenge, especially in the world of fashion. But Zlera chose simplicity over extravagance. 

Her website design reflects the elegance of the brand—clean, minimalistic, and focused on the product. Just like her logo, the website’s use of black and white draws attention straight to the items themselves.

Overcoming Challenges and Building Momentum

In the beginning, Zeez’s marketing strategy was powered entirely by word-of-mouth and networking. While in-store experiences helped, they didn’t deliver the growth she hoped for.

Inventory management was another hurdle. Manually recording product names and quantities was a time-consuming, meticulous task. To overcome this, Zlera invested time and money into marketing courses. Despite her packed schedule, she was always eager to learn and improve her skills.

These learning environments also opened doors for new ideas and networking—helping her discover better promotional strategies and digital marketing approaches to boost online visibility.

Why EasyStore? A Seamless Digital Solution

“As someone who isn’t tech-savvy, I needed something simple. EasyStore offers clear guidance and powerful tools without any coding,” Zlera shares.

EasyStore allowed Zeez to manage orders, inventory, and marketing all from one user-friendly backend. Built-in analytics let her track sales, orders, and customer visits—essential for measuring performance and planning future growth.

Beyond just her own site, Zeez has expanded to platforms like Shopee, Lazada, Facebook, and Instagram. EasyStore tracks orders from each channel, helping her understand customer behavior and sales sources.

With the EasyStore mobile app, Zlera can stay connected to her business on the go—ensuring she's always available when customers need her most.

What sets Zeez apart from other fashion brands? According to Zlera, it’s the emphasis on convenience and customer satisfaction that keeps shoppers coming back.

Get Inspired by Zeez

Browse the Zeez official website for inspiration, or follow them on social media to see how a brand can grow by blending simplicity with innovation.

• Facebook: Zeez by ZZ

• Instagram: @zeezscarves

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.