This blog was updated on 08 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Unlock the Power of Instagram Live Selling

It’s no secret—social media boosts sales. But the real game changer today is Live commerce.

Live streaming isn’t just about showcasing products anymore. Businesses are using Instagram Live to sell in real-time, and customers love it.

Why Is Instagram Live Shopping So Popular?

• Shoppers enjoy real-time interaction and an in-store experience from the comfort of their homes.

• Instagram Live is hard to miss—live videos appear first in Stories and notify followers instantly.

• Q&A during Live sessions builds trust and stronger relationships.

All of this makes Live commerce one of the most effective tools to generate real revenue today.

The Problem With Manual Live Selling

But until recently, Instagram Live selling was a team effort. 

Sellers had to juggle:

• Hosting the Live session

• Answering customer questions

• Tracking orders manually

• Checking inventory and collecting payment

This manual process increases the risk of:

• Overlooked orders

• Human error in data entry

• Order cancellations when payment is delayed

• Overselling due to inaccurate stock

Introducing: EasyStore’s Instagram Live Selling Automation

Now, you can automate the ordering, checkout, inventory, and customer management while you focus on engaging and selling.

With EasyStore, customers just need to comment a keyword during your Instagram Live. The system automatically processes their order, collects customer info, and updates your inventory in real-time.

How Instagram Live Selling Automation Works

1. Comment to Order

Familiar with “Comment +1 to order”? 

With EasyStore, you assign unique keywords to each product. 

When customers comment the keyword during your Live, the product is auto-added to their cart.

2. Instagram Chat Automation

Customers receive an automated DM with a purchase link after commenting. 

From there, they can complete checkout, browse more products, and enter shipping and payment details.

You can customize the auto-responses to match your brand voice.

3. Auto Order Collection

All orders are logged automatically in your control panel—no more jotting down details manually. 

EasyStore records:

• Customer info

• Shipping address

• Order remarks

4. Seamless Payment Experience

Customers can pay instantly with EasyStore’s wide range of integrated payment gateways:

• Online banking

• Credit cards

• E-wallets

• Cash on Delivery (COD)Shipping fees are auto-calculated based on the customer's location.

5. Real-Time Inventory Management

Prevent overselling by syncing stock immediately as orders are placed. 

You can even adjust inventory live from your dashboard if you’re restocking during high-demand moments.

6. Instagram Live Sales Reports

Post-Live, EasyStore generates a summary that includes:

• Estimated earnings

• Items added to carts

• Items purchased

• Conversion rate

You can find past session data in the Statistics section for deeper insights.

What’s New: Enhanced Instagram Live Features

View & Respond to Instagram DMs in EasyStore Dashboard

No more switching tabs. Respond to customer messages directly in your dashboard for fast, two-way communication.

Edit Customer Carts During Live

Customers sometimes mistype keywords. Now, you can edit their cart in real-time via the dashboard.

New Instagram Live Analytics Dashboard

Track your performance at a glance:

• Total orders

• Items added to carts

• Items paidYou can also review:

• Customer comments and related product data

• Incomplete checkouts, with the ability to send reminders via Messenger or Instagram DM (limited to the first 10 comments)

Take Your Live Selling to the Next Level

People love watching Live videos—and now, selling Live can be easy, efficient, and automated.

Say goodbye to missed orders, messy inboxes, and delayed payments. 

With EasyStore’s automation, you can:

• Sell smarter

• Serve better

• Scale faster

Ready to Start?

Get started with a Free EasyStore account!

Then follow these steps to activate Instagram Live automation:

1. Go to Sales Channels > Instagram Live from your EasyStore admin.

2. Click Enable Instagram Live to link your Facebook and Instagram accounts.

Ensure the following:

1. Your Instagram is a Business or Creator account

2. Your Instagram is connected to a Facebook Page

3. Create your Live Control Room.

4. Add products you want to sell.

5. Set up product codes and inventory (you can also adjust during the Live).

6. Go Live using the Instagram app and connect—note: Practice mode is not supported.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.