BFM Marketing Mojo x EasyStore: How Unified Commerce Boosts Business

By EasyStore Press · 9th September, 2024

BFM Marketing Mojo x EasyStore: How Unified Commerce Boosts Business | EasyStore

How Unified Commerce Boosts Business

Unified Commerce is transforming retail by delivering seamless, consistent shopping experiences across all sales channels—whether online, in-store, or through social media. 

Recently, Soh Yien Yee, Chief Relationship Officer at EasyStore, joined Roshan Kanesan on BFM's popular Marketing Mojo podcast to dive into how unified commerce is reshaping the retail landscape. Their conversation was filled with valuable insights. 

This blog is structured to help you navigate the podcast easily with timestamps, so you can jump straight to the sections that interest you most while you click on the play button below. 

Listen to the podcast here:

Whether you're curious about unifying customer experience, leveraging customer data, or strengthening customer loyalty, you'll find everything you need below.

Part 1: What is Unified Commerce?

🕒 Timestamp: 0:36

Unified commerce provides a seamless shopping experience by integrating customers, orders, and sales data across all storefronts and channels. 

As defined by Roshan - it allows businesses to centralize and manage everything in one system, offering a smooth experience whether customers shop online, in-store, or through social media.

The concept of "Unified Commerce" will also take center stage at the upcoming EasyStore Retail Summit Asia, emphasizing the importance of integrating online and offline operations.

Part 2: What To Expect At Retail Summit Asia?

🕒 Timestamp: 01:44

Retail Summit Asia 2024, hosted by EasyStore, is the ultimate event for retailers, gathering the industry's brightest minds and most innovative thinkers to explore cutting-edge trends, strategies, and technologies.