6 Tips to Grow Your Social Media Business in 2022

We know that people are spending more and more time on their phones, and a lot of that time is spent on social media apps. As for that, Social media has been a choice for small business to kickstart their business. Not only social media is free, but your customers and prospects are already there waiting to hear from you.

Over 86 percent of the Malaysian population were active social media users in 2021 (Statista.com), making it an excellent platform for you to bring in more customers and grow your business.

Here 6 tips to grow your business using social media.

1. Know your audience.

This is the most important step before implementing any type of best practice or campaign in your social media strategy. Understanding these segments will help you design campaigns and create content for your social media. You need to describe your target audience. It’s helpful to specify a broad age range, occupational segment, key interests, and geographic areas for your audience. This will let you focus on a few specific target groups allows you to advertise more effectively. You will have much better chances if you create content relevant to your audience.

Once you have identified who is your target audience, you can use multiple social media platforms to reach them. With multiple social media platforms, you will be part of more than one community that will increase your reach and help you connect with more people.

Learn how you reach more customers with Facebook and Instagram here.

2. Create your brand awareness using social media. 

Building your brand awareness is critical. It will establish trust and build equity for your product. When a customer becomes familiar with your brand or product and understands the value, they won't think twice about where they spend their money on. Social media has proven to be a key factor in creating brand awareness. This is because Social media is a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. 

Use social media to tell your brand story. Tell stories on your social media, about your brand such as what is the history behind your brand, how your brand helps the community, or tell stories about how your product is made. This will make your brands more engaged with customers, build brand loyalty and affinity. This will eventually will generate more sales for your social business.

Read here for 5 Ways To Build Brand Awareness, Increase Successful Transaction Rate & Sales For Your Online Business.

3. Get creative with your content.

Content is everything when it comes to social media. Bill Gates stated that - " Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting."

Good content will attract more people and gets them more involved. It will help you build a loyal audience and get new followers when they visit your social media profile. Besides that, high-quality content helps to build brand reputation and trust, leading to more customers.

But here are a few examples of the kind of content that could increase your relationships with customers and make sure that your content is king.

• Step-by-step and how-to guides
• Post-real-life images (behind the scene, packing, delivery)
• Post more tips and tricks (it can be about your business or others)
• Visual content that is informative as well as promotional
• Brand comparisons
• Entertaining blogs with educational value

4. Work with Influencers 

With the continuous rise of social media usage, the influence of social media influencers is also becoming more prominent. Use influencer marketing to take advantage of its ability to reach a broad audience and affect customer conversion.

In today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. You can easily target a specific niche or market by choosing an influencer whose majority of followers are interested in the things that your line of business offers.

For example, suppose you are an e-commerce seller of computer gaming accessories. In that case, you can choose an influencer who is popular for streaming or famous for being an excellent online gamer.

Instagram has become a popular platform for social media marketing in Malaysia. Many brands have started to engage Instagram Famous or Instafamous by reaching to them personally or via KOL or influencer marketing agency to promote their products and services leveraging on their influence to help attract new customers.

The good thing with influencer marketing is that the fees of influencers are relatively cheaper than those of celebrities. You can achieve more at a lower cost!

5. Simplify the buying process.

The simpler the purchasing process for your customers, the more likely they are to buy from you. A business that simplifies the decision process for its prospects has a real opportunity to impact sales.

Some sellers tend to complicate the purchasing process, which will turn off customers faster than a poor product. Some of the sellers on social media did not display the price or complete details of the product. Potential customers need to "PM" or contact the seller first to find out about the information. Throughout this process, your potential customer might already get distracted and buy from another seller.

It would be faster if you direct them to your e-commerce store. With your own e-commerce store, it will be easier and faster for your customer to make a purchase. Your customer can directly read all the information such as price, product details, shipping details, and more on your e-commerce store.

 Learn how you can create your free online store here.

6. Pick the Perfect Social Media Business Management Tool.

Handling multiple social media business accounts might be challenging. Trying to manage all the customers' inquiries, inventory and stock count on top of creating content for your social media will take a lot of your time. Sellers might not have enough time to reply to their customers' inquiry which results in the loss of customers. Sellers might also be facing problems such as wrong stock count or wrong items delivered to customers which will make a loss to the business.

To manage your business properly, you need a tool to help you manage your social media business. Choosing the right tool can save you a lot of time and help you get the most out of your social media marketing efforts.

EasyStore provides an excellent tool for you to manage your social media business on multiple platforms. With EasyStore, you can create an online store for free. This will enable your customer to make a purchase directly without the need to chat with you. Your customer can see your products catalog, select shipping options they preferred and directly make payment through your online store.

EasyStore also will help you :

• Automatically collect and record customer orders & details. 
• Manage and fulfill all orders in one place. 
• Upload products and auto-sync to Facebook Live, Instagram, WhatsApp & more sales channels. 
• Various payments options: Credit card, Online banking, PayPal & more. 
• Various shipping options: EasyParcel, Poslaju, J&T Express & more.

There are many advantages to cultivate your brand on social media. It can drive growth for your business by fostering lasting and loyal relationships with prospects and customers. Optimize your social media presence, there’s still time, and the benefits will be worth the effort.

Get started with EasyStore now with a free account!