This blog was updated on 20 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Launch a Tiered Loyalty Program with EasyStore

In today’s competitive market, retaining customer loyalty is more challenging than ever. Many businesses struggle to find effective ways to keep customers engaged and returning—often leading to a drop in repeat sales and profits.

Without a loyal customer base, sustaining growth becomes difficult. And for many merchants, setting up and managing a loyalty program can feel overwhelming, especially without the right tools or resources.

A Unified Loyalty Solution

EasyStore’s Unified Membership Program allows you to build and manage a customer loyalty program without needing a large marketing team or technical expertise.

This powerful feature enables merchants to create a tiered loyalty program that rewards customers for their repeat purchases. The more they spend, the more benefits they receive—whether shopping online or in-store.

Unlike traditional loyalty programs that separate online and offline data, EasyStore seamlessly integrates both, allowing customers to earn and redeem rewards across all channels, including multiple retail outlets.

Membership Tiers

Membership tiers let you group customers based on their spending habits and offer customized benefits. 

With EasyStore, you can set minimum spending thresholds for each tier. Once a customer meets the threshold, they are automatically assigned to that tier.

You can also manually assign customers to specific tiers if needed.

Customize Membership Perks

Membership tiers allow you to segment your customers and offer exclusive perks that make them feel appreciated and motivated to spend more. 

Here are some customizable benefits you can offer using EasyStore:

1. Collect and Pay with Points

Reward customers with points for every purchase. These points can be used as discounts for future orders. You can also set different point exchange rates for each tier.

For example:

• Entry-level members: 100 points = RM1

• Premium members: 90 points = RM1

Additional guide: Point system (Loyalty Program)

2. Members-Only Pricing

Use EasyStore’s Discounts feature to offer exclusive pricing for members. 

Discounts can be set to apply to all members or specific tiers only.

When a logged-in member shops, they’ll automatically see the discounted price.

Additional guide: Create discounts for members only

3. Members' Day Sales

Offer time-limited discounts exclusive to members. This is a great way to show appreciation and drive urgency, encouraging both new and existing customers to spend more to unlock access.

Additional guide: Create members day sale

4. Free or Subsidized Shipping

Customers love free shipping, but it can impact your margins. 

Instead, use tiered shipping discounts—such as subsidized or free shipping for higher-tier members.

You can create shipping vouchers limited to specific membership levels to help balance cost and customer satisfaction.

5. Redeem Vouchers with Points

Beyond order discounts, loyalty points can be redeemed for various vouchers:

• Percentage discounts

• Cash vouchers

• Buy 1 Free 1

• Free shipping, and more

Set point costs and make vouchers redeemable only by specific tiers.

Additional guide: Redeem vouchers with loyalty points

6. Additional Perks

Go beyond your store offerings—reward members with special perks like birthday gifts, exclusive event invitations, or vouchers to other stores.

Use Customer Management to filter members by tier, then communicate through Message Broadcast to send personalized offers and instructions.

Member App: Seamless Online and In-Store Experience

Your customers can manage their membership directly through the EasyStore Member App, which acts as a digital membership card for in-store shopping.

Using the EasyStore POS system, scan the app’s barcode at checkout to apply member benefits and track points.

Customers can:

• Earn and redeem points online and offline

• View vouchers

• Receive push notifications via the Message Broadcast feature

Everything is integrated for a seamless customer experience.

Conclusion

EasyStore’s tiered membership loyalty program is a powerful tool to increase customer retention and drive sustainable business growth.

By offering rewards, personalized perks, and a seamless omnichannel experience, you can build long-term customer relationships while gaining insights into their behavior and preferences.

Start building your loyalty program with EasyStore today.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.