April 2024 Product Updates: Enhancing Unified Commerce for Smarter Selling

By Kelie Wong · 1st May, 2024

April 2024 Product Updates: Enhancing Unified Commerce for Smarter Selling | EasyStore

This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

April 2024 Product Updates: Enhancing Unified Commerce for Smarter Selling

April brings a wave of powerful updates designed to streamline your operations, boost customer engagement, and simplify how you manage and grow your business.

At EasyStore, we focus on turning feedback into features—ensuring our tools are always aligned with your real business needs. 

These improvements are all about amplifying your ability to deliver seamless, unified shopping experiences across all channels with less manual work.

Let’s dive into what’s new!

EasyStore April 2024 Product Updates

[Membership] Loyalty Program Facelift

Your loyalty program just got a lot more attractive and easier to use—both for you and your customers.

EasyStore [Membership] Loyalty Program Facelift

Customers can now:

  • View a dedicated Loyalty Program page showcasing available tiers and their benefits

EasyStore [Membership] Loyalty Program Facelift view loyalty program

  • Click into their membership tier to explore current perks and available upgrades 

EasyStore [Membership] Loyalty Program Facelift check tier

  • Use a Point Calculator to see how many points they’ll earn with each orderEasyStore [Membership] Loyalty Program Facelift use point calculator

  • Track Point and Credit History to stay engaged EasyStore [Membership] Loyalty Program Facelift Track Point

EasyStore [Membership] Loyalty Program Facelift Track Credit History

  • Get Voucher and Points Expiry Reminders to encourage redemptions

You can now offer more flexible earning and redemption options:

  • Assign points for specific actions like new sign-ups, birthdays, or normal orders

  • Set Minimum Spend Requirements for redemptions

  • Apply Usage Caps per order

  • Manage Manual or Automatic Point/Credit Clawbacks (e.g. for canceled orders)

[POS] Order Return and Refund

Managing returns and refunds is now easier than ever—right from your POS system.

EasyStore [POS] Order Return and Refund

For Returns:

  • Select the return reason and quantity

  • Add internal notes and notify customers via email (optional)

  • Complete the return with a single click

EasyStore [POS] Order Return and Refund For Returns

For Refunds:

  • Choose between credit or cash refunds

  • Specify the refund amount and reason

  • Optionally claw back earned points from the order

EasyStore [POS] Order Return and Refund For Refunds

[POS] Accept Payments via Payex Terminal

Merchants using mobile POS (e.g., tablets or phones) can now accept credit card payments with the Payex terminal—without needing an NFC-enabled device.

EasyStore [POS] Accept Payments via Payex Terminal

Just ensure both devices are connected to the same internet network

[POS] Tap-to-Pay with AsiaPay

AsiaPay is now integrated into EasyStore POS.

EasyStore [POS] Tap-to-Pay with AsiaPayWith the AsiaPay AppPay installed, you can accept contactless payments—no external terminal needed.

A great addition for pop-ups and mobile-first sellers. 

[POS] Schedule Pickup

The Schedule Pickup feature is now available on both mobile and web POS versions. It also supports third-party pickup apps for added flexibility.

EasyStore [POS] Schedule Pickup

[App] 1 Utama App Integration

If your business operates in 1 Utama Shopping Mall, you can now sync sales directly into their system.

EasyStore [App] 1 Utama App Integration

Just install the 1 Utama app from the EasyStore back office for seamless reporting and retail management.

For setup support, contact our merchant success team.

[Admin - WhatsApp Broadcast] New Message Blasting Flow

No more manual template creation!

Here’s how the new flow works:

  • Input your message
  • EasyStore automatically generates a template
  • The template is sent for Meta approval (usually within 1 minute)
  • Once approved, your broadcast is sent out

Simple and fast.

[Admin - Locations] Store Visibility Setting

Control what store locations your customers can see. 

EasyStore [Admin - Locations] Store Visibility Setting

From Settings > Locations, choose whether a location should be:

  • Visible to customers (e.g. showrooms, retail outlets with business hours)

  • Hidden (e.g. warehouses or locations used for backend inventory sync only)

[Admin - Customers] Filter by Credit & Point Balances

Segment your customer base more effectively with filters for Credit and Point balances. EasyStore [Admin - Customers] Filter by Credit & Point Balances

Use cases:

  • Offer special deals to customers with 500+ points and less than 10 credits

  • Identify VIP customers with high point balances (e.g. 2,000+ points) for exclusive offers

  • Incentivize redemptions and increase repeat purchases with tailored campaigns

[Facebook Conversion API] New Parameters for Better Tracking

We’ve added Browser ID (fbp) and Click ID (fbc) to enhance Facebook Conversion API performance.

These parameters help:

  • Track customer actions across devices

  • Attribute conversions to specific ad clicks

  • Improve tracking accuracy

  • Comply with privacy regulations

With these updates, EasyStore continues evolving to keep you ahead of commerce trends while helping you deliver exceptional customer experiences with less complexity.

Stay tuned for more enhancements in the coming months.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

线上线下融合，UCX 客户体验为王

选择 EasyStore，意味着选择一个能让您的业务实现无缝整合、高效运作的可信赖合作伙伴。让我们共同开启您的多渠道经营之旅，探索更广阔的商业可能性。

欢迎联系我们，了解更多

最新文章