This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Sell More with Facebook and Instagram in 2025

Do you believe social media has opened the door for brands to reach customers where they already spend time? 

Absolutely. Social media tools provide an incredible opportunity to connect with potential customers—and that’s exactly why brands should embrace them.

Today, businesses are building a presence across multiple social media platforms to reach wider audiences. 

By leveraging the features of platforms like Facebook and Instagram, you can market your products in a personal, engaging way—without spamming your followers. 

It’s all about building relationships over making hard sales, which leads to more meaningful interactions and conversions.

In this blog, we’ll explore why social selling matters and how you can use Facebook and Instagram to effectively showcase your products and grow your business.

What You'll Learn:

• Why social selling matters for online businesses

• How to use Facebook Live to boost engagement and sales

• The power of shoppable posts on Facebook and Instagram

• Why Instagram Stories and Reels are essential tools

• How EasyStore helps streamline your social commerce

Why Selling on Social Media Matters

Reach New Customers Efficiently

Social media platforms give you access to a massive audience:

• Facebook: 2.5 billion+ users

• Instagram: 1 billion+ users

Consumers aren’t just scrolling to stay updated—they’re shopping too. 

In fact, 54% of shoppers said they browsed social media for purchases even before the pandemic. And 74% of people check a brand’s social media before making a purchase.

That’s why your social media presence should be polished, engaging, and easy to shop from.

Your Competitors Are Already Selling There

Most businesses—including your competitors—are likely already using social media as a sales channel. 

As a small business or startup, social platforms are a cost-effective and impactful way to reach your audience. 

With some effort and strategy, your brand can stand out and win over social-savvy customers.

1. Facebook Live: Turn Viewers into Customers

Live selling events on Facebook allow you to:

• Demonstrate products in real time

• Engage directly with viewers

• Make sales instantly

However, many sellers struggle to manage comments, track orders, and keep up with inventory—especially when facing hundreds of viewers. That’s where EasyStore Facebook Live comes in.

How EasyStore Helps:

• Reduce manual work: Focus on presenting while EasyStore automates order tracking.

• Automate the checkout: When someone comments “PM” or “+1”, a purchase link is automatically sent via Messenger.

Learn more on EasyStore Facebook Live

Tips for Better Live Selling:

• Promote your livestream in advance

• Start strong with a clear purpose

• Write compelling descriptions

• Interact often and respond to questions

• Tease your products beforehand to generate curiosity

Even if your audience is small, treat every viewer like a VIP—those connections lead to loyal customers.

2. Use Shoppable Posts on Facebook & Instagram

Shoppable posts let customers browse and purchase your products directly within Facebook or Instagram. They provide a seamless buying experience without leaving the app.

With EasyStore’s integration:

• Your product listings sync automatically across platforms

• Inventory stays up to date

• Customers are directed to your online store for checkout

Get started with Facebook Shop and Instagram Shopping

3. Boost Engagement with Instagram Stories

With over 400 million daily users, Instagram Stories are a fast, visual way to:

• Drive traffic to your store

• Humanize your brand

• Highlight products or promos

Ways to make the most of Stories:

• Add direct links to your blog, products, or store

• Use stickers, polls, and questions to increase interaction

• Leverage shopping tags to guide users to purchases

4. Expand Reach with Instagram Reels

Short-form video content like Instagram Reels offers massive engagement potential. These videos live on your profile and are often featured in the Explore section—reaching users who don’t follow you yet.

Use Reels to:

• Show how-to demos

• Reveal behind-the-scenes moments

• Launch new product teasers

• Encourage user-generated content

You can tag products in Reels too—linking directly to your Instagram Shop.

Set up Instagram Shopping via EasyStore

Final Thoughts

The future of retail lies in meeting your customers where they are—online and on social media. 

Businesses that sell across multiple touchpoints—your website, Facebook, Instagram, messaging platforms, marketplaces—are far more likely to convert and retain customers.

By using EasyStore’s tools to connect your store with Facebook and Instagram, you create a seamless, enjoyable shopping experience that builds trust and drives repeat business.

Check out our sales channels for Facebook and Instagram

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.