This blog was updated on 20 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How EasyStore and NinjaVan Empower Malaysian SMEs to Go Global

In today’s borderless digital economy, crossborder eCommerce presents a massive growth opportunity for Malaysian SMEs. However, expanding internationally comes with its own set of challenges—from logistics to payments to customer acquisition. 

To address these hurdles, EasyStore, a leading eCommerce platform, and NinjaVan, a trusted logistics provider, recently hosted a Masterclass focused on helping Malaysian SMEs succeed in crossborder commerce.

Here’s a breakdown of the common pain points faced by SMEs and how EasyStore and NinjaVan offer practical solutions.

Challenge 1: Limited Market Access

Entering international markets requires more than just shipping products abroad. SMEs must understand new market regulations, customer behavior, and cultural preferences.

Many businesses struggle to identify the right markets and localize their strategies.

Solution: Global Store Capabilities with Multilingual and Multi-Currency Support

EasyStore simplifies global expansion by allowing businesses to build multi-language, multi-currency online stores. Merchants can localize their content and pricing, making their products more appealing to international shoppers. 

With integrations to social platforms like Facebook Shop, Facebook Live, Instagram, TikTok, and more, businesses can reach and sell to global audiences with ease.

Challenge 2: Complex Logistics and Fulfillment

Managing international deliveries, customs clearance, and tracking can overwhelm SMEs that lack the infrastructure or knowledge.

Some platforms also lack built-in integrations with international logistics providers, further complicating fulfillment.

Solution: Integrated International Shipping with NinjaVan

EasyStore’s integration with NinjaVan solves this challenge by enabling seamless crossborder shipping. NinjaVan’s expertise in first- and last-mile delivery provides end-to-end visibility and reliability. 

With a robust regional network, parcels can reach Singapore in under 5 days and Indonesia or the Philippines in under 22 days—allowing merchants to confidently serve customers in neighboring countries.

Challenge 3: Payment Gateways and Currency Conversion

Payment preferences vary by region, and navigating international payment regulations can be daunting. Offering limited payment options or requiring manual currency conversion can frustrate potential buyers.

Solution: Seamless Integration with Global Payment Gateways

With EasyStore, merchants can enable multiple payment gateways including credit cards, e-wallets, and global providers. Real-time currency conversion ensures customers can shop in their preferred currency, improving their shopping experience and increasing conversion rates.

Challenge 4: High Cost of Acquiring International Customers

Marketing to global audiences can require a significant investment, and without the right tools, SMEs may find it hard to see a return. Reaching and retaining international customers requires strategic, cost-effective efforts.

Solution: Global Loyalty and Customer Segmentation

EasyStore’s unified loyalty program helps SMEs nurture long-term relationships with both local and international buyers. Merchants can offer rewards, special discounts, and personalized experiences to incentivize repeat purchases.

Additionally, EasyStore enables customer segmentation based on location, buying behavior, and preferences. With this data, businesses can run targeted campaigns to better engage international customers—maximizing their return on marketing investment.

Ready to Expand Globally?

The collaboration between EasyStore and NinjaVan opens new doors for Malaysian SMEs to tap into international markets confidently. 

From storefront localization to efficient logistics and global payment support, EasyStore equips businesses with the tools they need to thrive across borders.

Contact us to schedule a demo and learn how our features can help take your business global.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.