This blog was updated on 30 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Shopping Made Simple — Now on Instagram Too

Online shopping has become more accessible than ever, with platforms like Shopee, Lazada, and Lelong allowing us to shop anytime, anywhere. 

But did you know that social media, especially Instagram, is now a powerful channel for ecommerce too?

Think about it — how many minutes (or hours) do you spend scrolling Instagram daily? 

You're not alone. 

Millions of Malaysians are active on the platform, which means your products have the potential to be seen by a massive audience.

Why Use Instagram Bio Shop for Your Ecommerce Business?

1. A Shop-Like Experience — Without Instagram Shopping

Currently, Malaysia is not eligible to use Instagram Shopping natively (unlike countries like Korea, Japan, and Singapore). 

But why wait for access when you can start selling now?

With EasyStore's Instagram Bio Shop, you can create a storefront that feels just like Instagram Shopping — with no extra costs, no third-party approval, and no need to be a managed client.

Customers can browse and shop from your Instagram interface without being redirected to a new, unfamiliar environment. 

It keeps the shopping journey smooth and familiar.

2. Shoppable Posts — Seamless and Interactive

You’ve probably seen shoppable posts on Instagram. EasyStore’s Instagram Storefront offers a similar feature — allowing customers to browse your product catalog, view prices, and access product details directly.

Once they’re ready to buy, a Buy Now button on the product post leads them to your store to complete the checkout process.

3. One Shareable Link That Does It All

Want your followers to find your Instagram Storefront easily?

Just copy and paste your Instagram Storefront link into your Instagram bio. 

This single link gives users direct access to your product showcase.

Plus, it’s not limited to Instagram. 

You can share the same link on your Facebook Page, Twitter, WhatsApp, Telegram, LINE, and more — especially effective if you're targeting younger audiences across multiple platforms.

4. (New) Customizable Profile

Brand consistency matters — and now, you can personalize your Instagram Bio Shop with your brand name, description, and profile image.

Note: There's a 250-character limit for the bio.

5. (New) Add Up to 10 Links in Your IG Bio

With this feature, you can create multiple links from one dashboard and update them anytime. 

Send your followers directly to product pages, blogs, offers, or your website. 

Just name each link and paste the URLs — it’s that easy.

Not sure how this works yet? Let’s walk you through the setup.

How to Set Up Instagram Bio Shop on EasyStore

1. Connect Your Instagram Account

Go to your EasyStore Admin > Channels > Instagram, then click Enable Instagram.

2. Authorize Media Access

Log in using your Instagram credentials and authorize EasyStore to access your media when prompted.

3. Your Instagram Bio Shop Is Ready

After successful connection, find your Instagram Bio Shop link in the same panel (EasyStore Admin > Instagram). 

Select the product collection you want to feature in the Instagram featured collection column.

4. Add the Link to Your Instagram Bio

Paste the generated link into your Instagram bio — whether you're using a Business or Personal account. 

Now your followers can shop directly from your profile without needing to navigate through external platforms.

Related: How to Set Up Instagram Storefront? Here’s a Step-by-Step Guide 

Conclusion

With over 10 million active Instagram users in Malaysia, the potential for ecommerce is massive. 

But shoppers aren’t driven by low prices or pretty packaging alone. They value convenience and connection.

As online behaviors shift, embracing tools like EasyStore’s Instagram Bio Shop ensures you stay ahead. 

And the best part? 

EasyStore is here to support your growth every step of the way, with new features to empower your brand.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.