This blog was updated on 18 April 2025, for more information connect with our team: https://www.easystore.co/contact 

How Peh Wen Successfully Brings Taiwan’s Skincare Brand W.SHOW to Malaysia and Singapore

Best-selling products are always in high demand — but just because something is popular doesn’t mean it’s the right fit for everyone.

This is especially true in the world of skincare. In hot, humid regions like Malaysia and Singapore, skin protection and hydration are constant concerns. As a result, the skincare industry here has become a Red Ocean — saturated and highly competitive.

Yet, there are always those who manage to stand out. Peh Wen, the founder of W.SHOW MY, has proven that building strong, personal bonds with customers is a key driver of success.

Let’s dive into her journey and see how she made it happen.

1. Can you tell us about yourself and how you got the idea for this business?

I’m Peh Wen, founder of W.SHOW MY. We are the sole distributor of the Taiwanese skincare brand W.SHOW in Malaysia and Singapore. The brand is made in Taiwan and powered by a strong in-house R&D team dedicated to developing effective skincare solutions.

W.SHOW’s signature ingredient is γ-PGA (Gamma-Poly-Glutamic Acid) — a natural, biodegradable, multi-functional bio-polymer produced through fermentation. Its hydrating effect is 9.8 times higher than Hyaluronic Acid, which is a popular ingredient in many skincare products.

Key benefits of γ-PGA include:

• Deep hydration by penetrating the skin’s deepest layers

• Enhanced moisture retention, keeping skin hydrated longer

• More hydrating than Hyaluronic Acid and more elastic than Collagen

• Diminishes fine lines and smoothens wrinkles

• Boosts the skin’s Natural Moisturizing Factor (NMF)

• Brightens skin

• Increases natural Hyaluronic Acid production

• Eco-friendly and biodegradable

2. What inspired you to start this business?

We noticed a growing demand for skincare products suitable for Southeast Asia’s harsh, tropical climate — not just for women, but men too. Many top-ranking products from Korea, Japan, the US, or China may not suit our region.

That’s why we began selling W.SHOW products online in Malaysia and Singapore — offering lightweight, non-sticky, and refreshing skincare that’s perfect for our weather.

3. What was your previous occupation before starting this business?

Before venturing into eCommerce, I was a full-time mother of two. As a stay-at-home mom, I barely had time for skincare, and my skin began to age quickly. The first signs were wrinkles around my eyes, dryness, and peeling.

Thankfully, I discovered W.SHOW, and it helped resolve my skin concerns. That’s where my journey began — from a customer to a business owner.

4. What has been the most memorable experience in your business so far?

One of the highlights has been being invited to new product launches and industry conferences in Taiwan. These events have expanded my knowledge of skincare and brand management strategies, which have been invaluable in growing our business and improving our services in Malaysia and Singapore.

5. What challenges have you faced, and how did you overcome them?

The skincare market is extremely competitive, with hundreds of brands selling both online and offline.

Our approach was to build genuine connections with customers by sharing real user experiences. This helped us foster trust, create meaningful relationships, and stand out in a crowded market.

6. Why did you choose EasyStore?

EasyStore is a stable, reliable, and user-friendly eCommerce platform in Malaysia. We’re especially impressed by its server stability, which consistently performs well even during high-traffic flash sales events — a crucial feature for our business.

7. What is your goal for W.SHOW in the future?

Our mission is to introduce W.SHOW products across Malaysia and Singapore, helping more people address skincare challenges through high-quality, climate-suitable solutions.

8. What is the key message W.SHOW wants to deliver to Malaysian consumers?

Skincare products that rank highly in Korea, Japan, the US, or China might not always suit the hot, humid climate of Malaysia and Singapore.

That’s why W.SHOW has tailored its products specifically for this region — ensuring our customers enjoy the same top-tier quality while keeping skin comfortable, healthy, and deeply hydrated all day long.

👉 Watch our video here

In a Nutshell

A customer-oriented business will always find success. If you’re looking for skincare solutions designed for our climate, visit their website and social media pages below:

👉 Website: https://www.wshow.com.my/👉 Facebook: https://www.facebook.com/W.SHOW.MY/

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.