This blog was updated on 16 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Top UX Best Practices to Boost Your Ecommerce Website's Conversions

The online world is evolving quickly, especially for retailers managing their own websites. 

In the fast-paced ecommerce space, User Experience (UX) plays a critical role in converting visitors into paying customers.

Even with valuable content, users often leave a website simply because the layout isn't visually appealing or user-friendly. 

That's why UX is such an important factor in whether visitors decide to stay and convert — or leave after just a glance.

But what exactly is UX?

In simple terms, UX is all about improving the experience that visitors have on your website, aiming to build customer satisfaction and loyalty.

You might think UX requires coding or programming expertise, but that's not entirely true. 

There are several best practices online business owners can implement to improve their website's user experience. 

Let’s dive into them.

1. First Impressions Matter: Optimize Your Homepage

Your homepage is the first place your potential customers will land, and it forms their first impression of your business.

Focus on engaging your visitors right from the start. 

Use descriptive Call to Action (CTA) buttons that encourage them to take the next step in exploring your products. 

A clear CTA helps drive visitors to learn more about your offerings.

If you're unsure how to create an effective CTA, refer to this link for guidance.

Nothing is more powerful than social proof — showcasing customer reviews and testimonials on your homepage helps build trust and solidifies your brand’s credibility. 

Take Jobbie Peanut Butter as an example — their success can be attributed, in part, to the positive reviews they display on their homepage.

2. Interactive Menus & Navigation

If you have a physical store in addition to your online shop, it’s a great idea to include your store's location on your website. 

Provide an easy-to-use Google Map locator, so customers can find your store easily and shop in multiple ways.

An interactive experience is key. Consider adding post-sales icons or chat options to your site, allowing customers to reach out for inquiries. 

Building a strong relationship with your customers can significantly increase repeat purchases.

3. The Power of Search

Shoppers who use the search function are 200% more likely to convert, as they already know what they’re looking for.

A study from Lyst found that replacing a search icon with a visible search bar led to a 43% increase in desktop usage and a 13% increase on mobile.

 Make sure your search bar is easy to find — it will attract more users and improve their shopping experience.

4. Structured Product Descriptions

Categorize your products clearly to help visitors find what they need quickly. 

Make your product descriptions readable — use bullet points or tabbed layouts to break down information.

Consider placing a value proposition at the top of every page, highlighting ongoing promotions or limited-time offers. 

Including urgency elements will encourage customers to act quickly. 

5. Simplify the Checkout Process

A smooth, streamlined checkout process is crucial to avoid cart abandonment.

Make it as easy as possible for customers to complete their purchase by allowing them to enter their details on a single page. 

The fewer steps, the better.

According to a report, 35% of customers abandon their cart if a guest checkout option is not available. 

While it’s important to let customers purchase without creating an account, offering sign-up benefits (such as rewards, exclusive deals, or faster checkouts) can provide long-term value for your business.

Remember, 92% of visitors abandon checkout if they can’t remember their login credentials. 

Allow customers to sign in using their social media accounts to make it easier for them to complete their purchase.

To sum up, implementing these UX best practices will help increase the chances of converting visitors into customers. 

Good luck with your website optimization!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.