This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

What to Do After Facebook Live Shopping Ends: A Guide for Sellers

Meta has officially ended support for Facebook Live Shopping. 

As of October 1, 2022, users can no longer host new or scheduled live shopping events on Facebook. 

While standard live video broadcasts remain available, the ability to tag products or create product playlists during live videos has been removed.

What This Means for Businesses

Facebook introduced live shopping in 2018 to help businesses connect with their audiences and sell products in real time. 

It allowed sellers to demonstrate products live while interacting with potential customers—turning viewers into buyers on the spot.

However, due to the rise of short-form video content like Instagram Reels and TikTok, Meta has shifted its focus away from live commerce and toward Reels and Reels Ads.

If your brand relied heavily on Facebook Live Shopping, this shift means it’s time to adapt. 

Meta encourages businesses to start using Reels and explore Reels Ads to reach and engage audiences.

For businesses in Asia-Pacific (APAC), this change might not affect you as much, since Facebook’s live shopping feature was never fully available in the region.

How EasyStore Can Help You Continue Live Selling

Losing access to Facebook’s native live shopping tools doesn’t mean you have to stop live selling. 

In fact, EasyStore continues to support Facebook Live Shopping with a fully integrated feature set designed to help businesses sell effectively through live video.

With EasyStore, you can still host Facebook Live Shopping with features such as:

• Automated Ordering: Viewers who comment with a purchase keyword receive an automated link to place their order—no manual order-taking required.

• Auto-Replies: Automatically respond to viewer comments during the live stream to boost engagement and encourage purchases.

• Automatic Order Collection: Orders are recorded in real-time, helping you reduce manual errors and maintain accurate order records.

• Real-Time Stock Updates: Viewers are notified when a product is sold out, preventing overselling and maintaining a good customer experience.

• Dynamic Pricing: You can set custom promotional prices for your products during the stream, perfect for flash deals or special offers.

• Custom Greeting Messages: Personalize your automated Messenger replies for a stronger brand impression and better customer relationships.

• Scheduled Broadcasts: Schedule your live stream in advance and let EasyStore automatically post it to your Facebook page to drive awareness.

• Performance Analytics: After your live session, view detailed reports including total sales, viewer interactions, inventory status, and conversion rates.

Planning to Switch to Instagram Live Shopping?

If you’re considering moving your live selling efforts to Instagram, EasyStore supports that too. 

You’ll get the same powerful automation tools—including keyword recognition, automatic order capture, and Messenger follow-ups—while managing everything in one centralized dashboard.

This allows you to transition smoothly between platforms without having to overhaul your workflow or train your team on new systems.

Conclusion

Live shopping remains one of the most engaging ways to connect with your audience and sell products online. 

While Meta’s decision to sunset Facebook Live Shopping may be a setback, your live selling strategy doesn’t have to stop.

With EasyStore, you can continue to reach customers through Facebook and Instagram Live using tools built specifically for livestream commerce.

Ready to turn your viewers into loyal customers?

Get started with EasyStore today!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.