This blog was updated on 14 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Use Free Shipping to Increase Your Profit Margins in EasyStore

Who doesn’t like free shipping?

In fact, offering free shipping is one of the most effective strategies to increase sales. According to statistics, 77% of consumers are more likely to abandon a retailer that doesn’t offer free shipping.

Here are some helpful tips on how to harness the power of free shipping and create a delivery strategy that benefits your business!

Why Free Shipping?

Free shipping doesn’t just help increase sales—it also plays a significant role in shaping shoppers' decisions on where to spend their hard-earned money.

Reduce Cart Abandonment

Surprise shipping fees are one of the leading causes of cart abandonment. When customers see unexpected delivery charges, they often change their minds about completing a purchase. 

If customers don’t meet the minimum threshold for free shipping, they may either abandon the cart or remove items to avoid paying extra fees.

Discounting and Product Value

While discounting can drive sales, it’s important to remember that constant promotions can erode your product’s perceived value. 

If your business becomes reliant on discounts to make sales, it can hurt your profit margins in the long run. Offering free shipping instead of a discount allows you to increase your average order value without devaluing your products.

Increase Order Size

Requiring customers to spend a certain amount to qualify for free shipping can encourage them to add more items to their cart. 

For example, if a customer’s cart totals $45 and they need to spend $5 more to qualify for free shipping, they are likely to add more products to their order instead of forgoing the deal.

Controlling Shipping Costs with EasyStore

While free shipping may seem like an additional cost to your business, EasyStore offers flexible tools that help you manage and offset shipping expenses, ensuring that you can regain your profit margins.

Create Shipping Promotions

If offering completely free shipping is too costly, consider creating a shipping promotion that offers a partial discount on shipping when a customer’s order exceeds a certain amount.

Set Regional Shipping Limits

If your warehouse is located in West Malaysia, you may choose to offer free shipping without a minimum purchase requirement for customers within that region. 

For customers in East Malaysia, you can set higher thresholds for free shipping to account for the additional costs.

Offset Shipping Costs by Raising Prices

Customers are more likely to choose an option with free shipping, even if the product's price is slightly higher. 

You can adjust the selling price to offset the shipping cost, giving the impression of a better deal while covering your shipping expenses.

Shipping Fee Alternatives

If offering free shipping on all orders isn’t feasible, there are several other cost-effective alternatives you can consider:

Flat-Rate Shipping

Offering a flat-rate shipping option can help build trust with your customers by providing clear, transparent shipping costs. 

This eliminates the uncertainty of fluctuating shipping fees, making it easier for customers to make purchasing decisions.

Shipping Discounts as Promotions

Use shipping discounts as a promotional tool to clear out slow-moving inventory or to boost sales during off-peak seasons. You can also consider offering discounts around holidays to offset the additional shipping costs during peak times.

Selected Location Free Shipping

You can offer free shipping to select locations where shipping costs are lower. This allows you to provide free shipping without incurring high expenses on distant or international deliveries.

Selected Product Free Shipping

If you have products that aren’t selling well, consider offering free shipping on those items. This can help move excess stock and create a sense of urgency for customers to purchase.

How to Set Up Free Shipping in EasyStore

There are two ways to set up free shipping in EasyStore:

1. Order Shipping Discount

1. Go to your EasyStore admin panel.

2. Click on Discount and then Shipping.

3. Follow the necessary settings to configure free shipping, including:

   • Limited time

   • Method of redemption

   • Usage limit

2. Specific Product Free Shipping

1. Go to the Product Dashboard in EasyStore.

2. Select the product you want to offer free shipping on.

3. Toggle the Free Shipping option and remember to save your changes.

Conclusion

Shipping and handling costs are inevitable in e-commerce, but with the right strategies, you can reduce these costs while boosting your business's growth. 

Whether you offer free shipping, flat-rate shipping, or targeted shipping discounts, EasyStore provides flexible tools to help you implement these strategies and increase your profit margins.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.